When a company like Mastercard changes its top marketer, it is never a small story. In October 2025 Mastercard announced that Jill Kramer will join the company as Chief Marketing and Communications Officer, effective December 1 2025. Current marketing leader Raja Rajamannar, who has shaped the brand since 2013, will step into a new senior fellow position rather than leaving the business altogether.

This means Kramer is taking over one of the most visible marketing jobs in financial services while still being able to draw on Rajamannar’s experience and relationships. Under his leadership, Mastercard built on its renowned Priceless platform, invested heavily in sponsorships and experiences, and established itself as a creative leader in global marketing.

Kramer arrives from Accenture, where she has been Chief Marketing and Communications Officer, leading a global team of around two thousand people and a tech centric marketing organisation focused on brand relevance and business growth across many industries. She has been named one of Forbes 50 Most Influential CMOs and was inducted into the Marketing Hall of Fame in 2025, recognition of her impact on modern marketing.

Before Accenture, Kramer built her career on the agency side with groups such as BBDO and DDB, working on large consumer brands and developing integrated campaigns. That blend of agency creativity, enterprise marketing and technology experience lines up neatly with Mastercard’s position as both a consumer brand and a B2B network for banks, merchants and fintech partners.

According to Mastercard’s announcement, Kramer will oversee global marketing, brand and communications with a clear brief to support growth, innovation and the company’s reputation as a technology driven, purpose led business operating in more than two hundred countries and territories. In practical terms, that means everything from the Priceless platform and sponsorships through to corporate reputation, digital channels and stakeholder engagement.

For anyone interested in loyalty and customer value, this appointment is worth watching. Mastercard already behaves like an experience and rewards platform wrapped around payments. With Jill Kramer in the top marketing role and Raja Rajamannar still in the building as senior fellow, the next chapter is likely to focus even more on data informed experiences that deepen customer relationships, not just on clever brand campaigns.