In a fiercely competitive landscape of fashion and lifestyle brands, Adidas has quietly built one of the most admired loyalty programs in the world — adiClub. Recognized in Bond’s 2024 Loyalty Report as the top apparel loyalty program for the second consecutive year, adiClub stands out not just for its perks, but for its seamless alignment with the Adidas brand ethos.
What Sets adiClub Apart?
At its core, adiClub is more than a points-based reward system — it’s an immersive brand experience. Members earn points not only through purchases but also by engaging with the brand — logging workouts, reviewing products, and even attending exclusive events.
Key Features of adiClub:
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Four-tier system: The more you engage, the more you unlock — from early access to product drops to invitations to exclusive training sessions and events.
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Experience over discounts: adiClub doesn’t compete on price; it competes on value and identity — offering things money can’t buy.
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Holistic engagement: Points are earned across channels — mobile app, online store, in-store experiences — making it a true omnichannel loyalty program.
Why It’s Winning Loyalty Awards
What makes adiClub a standout is how deeply it integrates Adidas’ mission of empowering athletes and creators. The program consistently ranks high on metrics like emotional connection, relevance, and perceived value. Adidas isn’t just giving out points — it’s building a lifestyle ecosystem around its brand.
According to Bond’s study, consumers enrolled in programs like adiClub are four times more likely to spend more with the brand and twice as likely to advocate for it. The adiClub model is now being looked at as a blueprint for other brands hoping to move from transactional to emotional loyalty.
Looking Ahead
As customer expectations rise and loyalty program fatigue becomes real, Adidas shows that the secret isn’t more perks — it’s better alignment between what your brand stands for and how your program delivers value.
With adiClub continuing to grow globally and Adidas doubling down on experiential marketing, the brand is not just winning sneaker wars — it’s quietly winning the loyalty war.
Chintan is the Founder and Editor of Loyalty & Customers.
