The Currency of Experience Has Global Value

Last Updated: December 15, 2018By Chintan Bharwada

Global research finds holidays are the most valued in terms of how respondents spend their time and money
39% of people in Asia Pacific say they enjoy exploring other cultures overseas
People value experience over material goods

SYDNEY, HONG KONG and SINGAPORE, Nov. 21, 2018 /PRNewswire/ — Research from YouGov on behalf of Priority Pass™, the world’s leading and original airport experience programme, has found that the trend for experience over material goods is global. Surveying over 3,000 people in Australia, China and South Korea, and more than 10,000 globally, the data shows that respondents in APAC all overwhelmingly value shared experiences — which manifests most clearly in the form of holidays.

Priority Pass Regional (APAC) Currency of Experience Barometer

Chintan Bharwada

Chintan is the Founder and Editor of Loyalty & Customers.

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