Todd Handcock to lead the Collinson’s Asia Pacific operations

Last Updated: December 15, 2018By

Todd Handcock, President – Asia Pacific of Collinson

Global customer benefits and loyalty leader, Collinson (https://www.collinsongroup.com), has appointed Todd Handcock as President,

Asia Pacific. Todd will be responsible for delivering the company’s strategy across the Asia Pacific region and for identifying and pursuing opportunities to grow Collinson’s footprint across this fast-growing market.

In his role, Todd will work closely with David Evans, Joint CEO of Collinson, to continue to build its network of regional customers, while supporting global customers with operations in Asia Pacific. He will lead a team of over 400 people across locations including Hong Kong, Singapore, Japan, mainland China and Australia, driving a high-performance culture that enhances Collinson’s reputation as a global leader in its space.

Todd has over 25 years of experience in Asia Pacific, working in industries including Managed Services, Marketing Services and Design, FMCG and Information Technology, supporting regional and global clients in the banking, insurance, consumer, retail, travel and hospitality sectors. He has expertise in growing businesses, opening new markets and building customer relationships to unlock deeper value, as well as bringing together diverse and multi-site teams to reach their full potential. Most recently, Todd was President Europe, Middle East and Asia Pacific for Kognitiv Corporation. Prior to that, he was Asia Pacific Chief Executive Officer and Global Chief Marketing Officer for Williams Lea Tag, and Asia Pacific Chief Operating Officer for BT Global Services. Todd is currently Chairman of the Canadian Chamber of Commerce in Hong Kong.

David Evans, Joint CEO of Collinson, said: “As Collinson maintains its focus on delivering to our clients’ needs around the world, it is imperative that we take into account local and regional requirements. Todd brings a deep understanding of the Asia Pacific market, as well as a strong track record in managing complex businesses similar to ours. We are delighted to have an executive of his calibre to lead this fast-growing and strategically important geography.”

Todd added: “I am very excited to be joining the company in Asia Pacific. Collinson’s reputation for providing quality services and for bringing a fresh, innovative approach to its customers’ challenges is already well established. There remains considerable scope to further develop and enhance our capabilities in this region and I look forward to working with our teams to drive the business forward.”

About Collinson:
As a global leader in customer benefits and loyalty, we believe that customer experience is the ultimate battleground between competing brands. Collinson delivers exceptional travel, insurance and assistance products that differentiate value propositions, and loyalty solutions that win deeper, more valuable customer relationships.

For over 30 years, we’ve been chosen by the world’s leading payment networks, 600+ banks, 90+ airlines and 20+ hotel groups to craft customer experiences that win competitive edge. This enables them to acquire, engage and retain the most profitable, but most demanding customers. Our clients include Air France KLM, American Express, Cathay Pacific, Chase, Hackett, Hilton, Mastercard, Radisson Hotel Group, RSA, Sephora, UnionPay, Vhi and Visa.

latest video

news via inbox

Nulla turp dis cursus. Integer liberos  euismod pretium faucibua

To achieve better sales and profits, most companies could be doing more to cultivate business from their existing customers. However, enthusiasm for customer-retaining strategies must not endanger sound customer-getting efforts. How companies balance the two is the big question. To intensify reaching old customers while still seeking new ones, for many firms, will mean changes in market analysis, planning systems, management incentives, and marketing and/or operations organization. In the rush toward growth, consumer marketers have tended to regard success as stemming from obtaining new customers while unwittingly minimizing the importance of satisfying old ones. It is time for more companies to distinguish between their getting and retaining functions, to assess the balance between them, and to remedy any deficiencies in customer retention. This process requires management to value the potential of current customers and to treat them in special ways to get them to keep coming back. Several major elements should be part of the new marketing mix for customer retention: Product extras Keeping customers frequently requires giving them more than the basic product that initially attracted them. Product extras for individual customers over time can play a sales-expansive role. Reinforcing promotions Product promotion works better when aimed at existing customers. If a marketer knows who these customers are, benefits can be obtained by giving them reinforcing communications. Sales force connections The sales force can play a decisive role in the customer-retention function. At a retail or service counter the salesperson is the focal point of the company's strategy and is the firm to the customer. Post-purchase communication A company must anticipate that some customers will encounter either minor or serious problems after purchasing. If the firm is not ready to hear and correct these difficulties, the customer may not repurchase  or may cancel the the relationship. Whether company or customer is at fault, standby post-purchase activities can be instrumental in saving these customers.

you might also like

    lets see

    lets see

    lets see