Receiving Help Without Paying a Cent

Last Updated: January 17, 2017By

New business owners or project leaders often need professional help with starting their endeavours, but lack the finances needed for a formal consultation. Experts can charge intimidating figures for their advice, but those seeking information need not take that route.

The first step is finding an expert who can provide the relevant information you need, but who also seems willing and interested in helping you. Once you have found said person, it is important to follow these tips:

  1. Do not expect everything from them. Most people won’t devote hours of their time to you when they are not earning a consultation fee or receiving some sort of benefit. This is just the cost of their time. To make the most of your meeting, decide on what the most important questions you have are and focus on those. Try to make your limited time efficient and meaningful so that you do not need further consultation.
  2. Come prepared. You should have a good idea of what your project or business will need, and it is perhaps wise to first research if the person you are consulting has written advice articles before. By being prepared, you are able to ask more specific questions and understand the answer better. In reading the advisor’s previous work, you may find that they have already answered your question, and you can save time by moving on to a question they have not covered. Bring any relevant information with you, such as business plans or logo ideas, so that the expert has a good idea of what your needs are.
  3. Remember to be grateful. Experts need not expend their time to you for free, and doing so is a huge favour to you. It is polite and wise to express gratitude for their help after the meeting as well as when you update them on your progress. A good relationship with an expert in your field is invaluable and may prove beneficial in time.

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To achieve better sales and profits, most companies could be doing more to cultivate business from their existing customers. However, enthusiasm for customer-retaining strategies must not endanger sound customer-getting efforts. How companies balance the two is the big question. To intensify reaching old customers while still seeking new ones, for many firms, will mean changes in market analysis, planning systems, management incentives, and marketing and/or operations organization. In the rush toward growth, consumer marketers have tended to regard success as stemming from obtaining new customers while unwittingly minimizing the importance of satisfying old ones. It is time for more companies to distinguish between their getting and retaining functions, to assess the balance between them, and to remedy any deficiencies in customer retention. This process requires management to value the potential of current customers and to treat them in special ways to get them to keep coming back. Several major elements should be part of the new marketing mix for customer retention: Product extras Keeping customers frequently requires giving them more than the basic product that initially attracted them. Product extras for individual customers over time can play a sales-expansive role. Reinforcing promotions Product promotion works better when aimed at existing customers. If a marketer knows who these customers are, benefits can be obtained by giving them reinforcing communications. Sales force connections The sales force can play a decisive role in the customer-retention function. At a retail or service counter the salesperson is the focal point of the company's strategy and is the firm to the customer. Post-purchase communication A company must anticipate that some customers will encounter either minor or serious problems after purchasing. If the firm is not ready to hear and correct these difficulties, the customer may not repurchase  or may cancel the the relationship. Whether company or customer is at fault, standby post-purchase activities can be instrumental in saving these customers.

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