I wanna start a business – Yeah right!

Last Updated: September 30, 2014By

There are a number of questions which most of the people ask in business, but it is too hard for them to find their answers. Honestly speaking and with experience, I have to say that those who have left their formal employment and joined to business are influenced by two things. Either there are attracted towards success or are unaware of the loud failure. This fact brings them to learn the basics of business again and find answer to some basic but important questions. Like, how much do I make, how much do I charge and how much do I prospect and many more questions. Knowing the achievable and realistic will help you accomplish your goals irrespective of the nature of business you are involved in.? Many business operators will look for inspiration and answers from written articles like this one, books, mentors, business partners and such alike. Execution plan culminating to act will definitely give you the results. Here are some ways on how to respond to such kind of mind boggling questions in business.

How can I build a business? The best approach is to do a proper planning, you can easily do the infrastructure and implementation part consequently. Your focus should be on quality and customer satisfaction. This is a perfect way of winning the customers’ hearts and makes them love your goods and services which also influence them to come back again.

How much should I charge? Your charges should be fair to your business expenses and a profit margin as well.

Why should I build the business? This is the best advantage you will have over the employees. You will have time for your own. Your profits after the break even will give you all you want in the life and many other benefits.

Can I take off from work? You should then make your business in a way that it operates without your presence. You don’t have to feel the job pressure as it is your right to have time for social life as well.

How much do I make, is it enough? It is at your discretion to make it more by engaging the planning and marketing team to improve sales volume. The good thing is that there is always a room for improvement in business to attract new customers.

Am I a business owner or an operator? In certain circumstances, you need to behave like an owner and at times, you have to be an operator.

What should I do to make money? As the business owner, always be ready for the initiation and let the operators of your business develop under your supervision and guide. Mentor them to efficiency and reliability so that money can work for you.

As the business grows, do I need to grow? Definitely yes, as you earn more, improve your planning and learn more in the business aspects. You will agree with me that in the beginning, you planned for a small business but as the business grows, you need a better and improved planning. Planning is the most important part of your business and its sustainability depends on the same as well. You are already a business leader so you need to be a master in leadership skills and their application. Lead the marketing team in class and practice as well. This is an obvious way towards a more secure and stable business empire. As a business owner, there will be a number of people helping your dream to turn into a reality as it has positive impact on others’ lives as well. Make that bold step and by taking the risk, you will achieve the desired freedom.

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To achieve better sales and profits, most companies could be doing more to cultivate business from their existing customers. However, enthusiasm for customer-retaining strategies must not endanger sound customer-getting efforts. How companies balance the two is the big question. To intensify reaching old customers while still seeking new ones, for many firms, will mean changes in market analysis, planning systems, management incentives, and marketing and/or operations organization. In the rush toward growth, consumer marketers have tended to regard success as stemming from obtaining new customers while unwittingly minimizing the importance of satisfying old ones. It is time for more companies to distinguish between their getting and retaining functions, to assess the balance between them, and to remedy any deficiencies in customer retention. This process requires management to value the potential of current customers and to treat them in special ways to get them to keep coming back. Several major elements should be part of the new marketing mix for customer retention: Product extras Keeping customers frequently requires giving them more than the basic product that initially attracted them. Product extras for individual customers over time can play a sales-expansive role. Reinforcing promotions Product promotion works better when aimed at existing customers. If a marketer knows who these customers are, benefits can be obtained by giving them reinforcing communications. Sales force connections The sales force can play a decisive role in the customer-retention function. At a retail or service counter the salesperson is the focal point of the company's strategy and is the firm to the customer. Post-purchase communication A company must anticipate that some customers will encounter either minor or serious problems after purchasing. If the firm is not ready to hear and correct these difficulties, the customer may not repurchase  or may cancel the the relationship. Whether company or customer is at fault, standby post-purchase activities can be instrumental in saving these customers.

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