Five marketing blogs to follow

Last Updated: February 27, 2013By Chintan Bharwada

Last week I dear friend asked me “Can you suggest five good marketing blogs”. And I said, No Problem. Well, it took me about 3 days to send him five links. I follow quite a number of blogs and websites, but I wanted to send me a list which would be useful to him (considering he is managing a business and not a hard core marketer).

This is the list which you might be interested as well;

Duct Tape Marketing

Duct Tape Marketing is one of my all time favourite Duct Tape Marketing is updated on a daily basis. You will find content related to small business marketing topics.

Mari Smith

Mari Smith writes on a weekly basis on social media. Mainly covering Facebook, Google+, relationship marketing, and reputation management.

Brian Solis

Brian Solis writes regularly on topics covering business marketing, new media, and, of course, social media.

Convince and Convert

Jay Baer’s Convince and Convert has regular posts on a variety of social media topics including blogging, branding, crowd sourcing, digital media, Ecommerce, and social media ROI.

Chris Brogan

Chris Brogan regularly writes on blogging, book reviews, business, marketing, promotion, and social media.

Hope you find these useful.

Chintan Bharwada

Chintan is the Founder and Editor of Loyalty & Customers.

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To achieve better sales and profits, most companies could be doing more to cultivate business from their existing customers. However, enthusiasm for customer-retaining strategies must not endanger sound customer-getting efforts. How companies balance the two is the big question. To intensify reaching old customers while still seeking new ones, for many firms, will mean changes in market analysis, planning systems, management incentives, and marketing and/or operations organization. In the rush toward growth, consumer marketers have tended to regard success as stemming from obtaining new customers while unwittingly minimizing the importance of satisfying old ones. It is time for more companies to distinguish between their getting and retaining functions, to assess the balance between them, and to remedy any deficiencies in customer retention. This process requires management to value the potential of current customers and to treat them in special ways to get them to keep coming back. Several major elements should be part of the new marketing mix for customer retention: Product extras Keeping customers frequently requires giving them more than the basic product that initially attracted them. Product extras for individual customers over time can play a sales-expansive role. Reinforcing promotions Product promotion works better when aimed at existing customers. If a marketer knows who these customers are, benefits can be obtained by giving them reinforcing communications. Sales force connections The sales force can play a decisive role in the customer-retention function. At a retail or service counter the salesperson is the focal point of the company's strategy and is the firm to the customer. Post-purchase communication A company must anticipate that some customers will encounter either minor or serious problems after purchasing. If the firm is not ready to hear and correct these difficulties, the customer may not repurchase or may cancel the the relationship. Whether company or customer is at fault, standby post-purchase activities can be instrumental in saving these customers.

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