Customer loyalty can be a long process. You can start by doing few simple things:

Follow up with clients once per month

Keeping an open dialog always helps. Make sure you talk general things than pure business. Remember this will help you understand your client needs and better understanding will help service them better.

Network with companies that compliment your niche

Find out what complements your niche. Learn some of the business/marketing techniques they use to build their business. You will be surprised to know that some ideas as relatively easy to implement. This will make you more proactive.

Build testimonials list for future clients to read

I am sure you will be doing these but sometimes we forget to highlight these. One thing to remember is to make these testimonials as real as possible. You will find that clients (no matter how happy they are) are a bit reluctant about this… you can offer them some free service in return for their testimonial.

Dare to be different; find what your niche is missing and fill in the gap

Ask around as what other services your clients would love from you. Asking the right questions will open doors for you. You might not be stocking such products but its worthwhile exploring supplying these by sourcing them from your friends in that industry. Make your customers happier.

Chintan Bharwada

Chintan is the Founder and Editor of Loyalty & Customers.

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To achieve better sales and profits, most companies could be doing more to cultivate business from their existing customers. However, enthusiasm for customer-retaining strategies must not endanger sound customer-getting efforts. How companies balance the two is the big question. To intensify reaching old customers while still seeking new ones, for many firms, will mean changes in market analysis, planning systems, management incentives, and marketing and/or operations organization. In the rush toward growth, consumer marketers have tended to regard success as stemming from obtaining new customers while unwittingly minimizing the importance of satisfying old ones. It is time for more companies to distinguish between their getting and retaining functions, to assess the balance between them, and to remedy any deficiencies in customer retention. This process requires management to value the potential of current customers and to treat them in special ways to get them to keep coming back. Several major elements should be part of the new marketing mix for customer retention: Product extras Keeping customers frequently requires giving them more than the basic product that initially attracted them. Product extras for individual customers over time can play a sales-expansive role. Reinforcing promotions Product promotion works better when aimed at existing customers. If a marketer knows who these customers are, benefits can be obtained by giving them reinforcing communications. Sales force connections The sales force can play a decisive role in the customer-retention function. At a retail or service counter the salesperson is the focal point of the company's strategy and is the firm to the customer. Post-purchase communication A company must anticipate that some customers will encounter either minor or serious problems after purchasing. If the firm is not ready to hear and correct these difficulties, the customer may not repurchase or may cancel the the relationship. Whether company or customer is at fault, standby post-purchase activities can be instrumental in saving these customers.

4 Comments

Chintan Bharwada June 30, 2010 at 12:00 am

Customer loyalty can be a long process. You can start by doing few simple things http://ow.ly/23ZvZ
Loyalty & Customers June 30, 2010 at 12:00 am

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NextBee Rewards July 28, 2010 at 5:40 pm

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Customer Point July 28, 2010 at 9:09 pm

Customer loyalty can be a long process. You can start by doing few simple things http://ow.ly/23Zwo

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