Abdou Lahlali announced as Chief Marketing Officer International for iCache Inc

Last Updated: April 28, 2012By Chintan Bharwada

iCache Inc, the technology leader in the mobile payments industry, announced Abdou Lahlali as Chief Marketing Officer (CMO) International, for iCache Inc. Mr. Lahlali has over 30 years of international management experience with major multinational companies such as Procter & Gamble, Quaker Oats, RJR/Nabisco, Timex and Motorola; among others. He brings particular expertise in the areas of marketing, sales, distribution, channel management, and business development. Abdou has run dozens of markets across several international regions and will be a valuable and important member on the iCache Inc. team.

“We have received product distribution requests from virtually every corner of the globe and have already short-listed dozens of candidates for possible appointment”

“Abdou Lahlali will be essential to the international growth and development of iCache and will help broaden our global footprint,” stated Jon Ramaci, CEO, iCache Inc. “He will play an important role in the development of international sales, marketing, and distribution.”

As CMO International for iCache Inc., Mr. Lahlali will be responsible for the overall direction of iCache international sales, marketing, distribution and channel management. His duties will also include international business development.

“We have received product distribution requests from virtually every corner of the globe and have already short-listed dozens of candidates for possible appointment,” stated Abdou Lahlali, CMO International, for iCache Inc. “I look forward to making a positive contribution to the international expansion plans of iCache.”

With the advent of the Geode, iCache has designed and developed the world’s first intelligent, secure and easy-to-use mobile wallet. The Geode is an iPhone app-cessory able to digitally store and consolidate all credit, loyalty, gift and membership cards into one simple application that is ultra-secure.

Chintan Bharwada

Chintan is the Founder and Editor of Loyalty & Customers.

latest video

news via inbox

Nulla turp dis cursus. Integer liberos euismod pretium faucibua

To achieve better sales and profits, most companies could be doing more to cultivate business from their existing customers. However, enthusiasm for customer-retaining strategies must not endanger sound customer-getting efforts. How companies balance the two is the big question. To intensify reaching old customers while still seeking new ones, for many firms, will mean changes in market analysis, planning systems, management incentives, and marketing and/or operations organization. In the rush toward growth, consumer marketers have tended to regard success as stemming from obtaining new customers while unwittingly minimizing the importance of satisfying old ones. It is time for more companies to distinguish between their getting and retaining functions, to assess the balance between them, and to remedy any deficiencies in customer retention. This process requires management to value the potential of current customers and to treat them in special ways to get them to keep coming back. Several major elements should be part of the new marketing mix for customer retention: Product extras Keeping customers frequently requires giving them more than the basic product that initially attracted them. Product extras for individual customers over time can play a sales-expansive role. Reinforcing promotions Product promotion works better when aimed at existing customers. If a marketer knows who these customers are, benefits can be obtained by giving them reinforcing communications. Sales force connections The sales force can play a decisive role in the customer-retention function. At a retail or service counter the salesperson is the focal point of the company's strategy and is the firm to the customer. Post-purchase communication A company must anticipate that some customers will encounter either minor or serious problems after purchasing. If the firm is not ready to hear and correct these difficulties, the customer may not repurchase or may cancel the the relationship. Whether company or customer is at fault, standby post-purchase activities can be instrumental in saving these customers.

you might also like

lets see