MasterCard partners with Livebookings to offer priceless dining experiences

Last Updated: August 5, 2020By Admin

Livebookings, the European leader in real-time reservations and online marketing services for restaurants, has partnered with MasterCard on its Priceless London programme. The partnership will see Livebookings’ consumer facing website, Bookatable.com, support MasterCard by sourcing exclusive offers through its extensive database of London restaurants and making them bookable online through the Priceless London website.

The MasterCard Priceless Cities campaign is being launched around the world starting in London, New York and Toronto. Bookatable will be the standalone restaurant search engine for Priceless London as well as providing exclusive restaurant offers for MasterCard cardholders. In addition to these benefits, World Elite MasterCard cardholders will be eligible for exclusive offers to enjoy London’s fine dining scene, sourced exclusively by Bookatable.

Robert Swerling, Chief Operating Officer, Livebookings said: “Priceless London helps people unlock the very best of what London has to offer. With the fantastic relationships we have with some of the industry’s best restaurants, we’re perfectly placed to add value to this exciting campaign by developing exclusive offers and making it easy for people to book online and enjoy dining out in London.”

Paul Trueman, Head of Marketing for MasterCard in the UK & Ireland, said: “London is synonymous with both fine dining and gastronomic innovation and its restaurants remain a key attraction for Londoners and visitors from elsewhere in the UK and abroad. To enhance the experience even more for MasterCard cardholders, we needed a partner with unparalleled restaurant relationships to help us formulate unique and exclusive deals for Priceless London, while also providing booking capability for our cardholders. Livebookings and Bookatable fitted the bill perfectly.”

For more details, please visit http://www.pricelesslondon.co.uk

Source: PRWeb UK

latest video

news via inbox

Nulla turp dis cursus. Integer liberos euismod pretium faucibua

To achieve better sales and profits, most companies could be doing more to cultivate business from their existing customers. However, enthusiasm for customer-retaining strategies must not endanger sound customer-getting efforts. How companies balance the two is the big question. To intensify reaching old customers while still seeking new ones, for many firms, will mean changes in market analysis, planning systems, management incentives, and marketing and/or operations organization. In the rush toward growth, consumer marketers have tended to regard success as stemming from obtaining new customers while unwittingly minimizing the importance of satisfying old ones. It is time for more companies to distinguish between their getting and retaining functions, to assess the balance between them, and to remedy any deficiencies in customer retention. This process requires management to value the potential of current customers and to treat them in special ways to get them to keep coming back. Several major elements should be part of the new marketing mix for customer retention: Product extras Keeping customers frequently requires giving them more than the basic product that initially attracted them. Product extras for individual customers over time can play a sales-expansive role. Reinforcing promotions Product promotion works better when aimed at existing customers. If a marketer knows who these customers are, benefits can be obtained by giving them reinforcing communications. Sales force connections The sales force can play a decisive role in the customer-retention function. At a retail or service counter the salesperson is the focal point of the company's strategy and is the firm to the customer. Post-purchase communication A company must anticipate that some customers will encounter either minor or serious problems after purchasing. If the firm is not ready to hear and correct these difficulties, the customer may not repurchase or may cancel the the relationship. Whether company or customer is at fault, standby post-purchase activities can be instrumental in saving these customers.

you might also like

lets see