Air China ranks among the world’s 500 most influential brands for five years running

Last Updated: August 5, 2020By

World Brand Lab, an internationally renowned rating agency, bestowed awards upon the world’s 500 most influential brands at the recent World CEO Annual Conference 2011 held in Hong Kong. With a brand valued at USD 7.6 billion, Air China stands at number 345 in the rankings, 38 slots more advanced than in 2010 – the 5th fastest brand moving towards the top. Air China is also the only Chinese carrier featured in the rankings. At the same time, Air China was honored with the “Chinese Brand Annual Award No. 1 (Aviation)” for the sixth consecutive year and also received a special award – “Chinese Culture Brand Award”.

Air China is China’s only national flag carrier and has been leading the pack in terms of safe flight operations, quality service, value creation for shareholders and community service. With its commitment to customer orientation, Air China values very much every comment that passengers make about its operations and goes all out to offer pleasant travel experiences.

SOURCE Air China

latest video

news via inbox

Nulla turp dis cursus. Integer liberos  euismod pretium faucibua

To achieve better sales and profits, most companies could be doing more to cultivate business from their existing customers. However, enthusiasm for customer-retaining strategies must not endanger sound customer-getting efforts. How companies balance the two is the big question. To intensify reaching old customers while still seeking new ones, for many firms, will mean changes in market analysis, planning systems, management incentives, and marketing and/or operations organization. In the rush toward growth, consumer marketers have tended to regard success as stemming from obtaining new customers while unwittingly minimizing the importance of satisfying old ones. It is time for more companies to distinguish between their getting and retaining functions, to assess the balance between them, and to remedy any deficiencies in customer retention. This process requires management to value the potential of current customers and to treat them in special ways to get them to keep coming back. Several major elements should be part of the new marketing mix for customer retention: Product extras Keeping customers frequently requires giving them more than the basic product that initially attracted them. Product extras for individual customers over time can play a sales-expansive role. Reinforcing promotions Product promotion works better when aimed at existing customers. If a marketer knows who these customers are, benefits can be obtained by giving them reinforcing communications. Sales force connections The sales force can play a decisive role in the customer-retention function. At a retail or service counter the salesperson is the focal point of the company's strategy and is the firm to the customer. Post-purchase communication A company must anticipate that some customers will encounter either minor or serious problems after purchasing. If the firm is not ready to hear and correct these difficulties, the customer may not repurchase  or may cancel the the relationship. Whether company or customer is at fault, standby post-purchase activities can be instrumental in saving these customers.

you might also like

    lets see

    lets see

    lets see