Volkswagen Singapore and Tribal DDB launch first augmented reality print in Singapore, powered by Apple iOS devices

Last Updated: August 5, 2020By

A new augmented reality experience greeted Singaporeans on the first day of the new year. An interactive print advertisement placed by Volkswagen Singapore in the local daily, The Straits Times, allowed readers – for the first time – to partake in user interaction with a print ad using their Apple iOS devices to discover the whole range of Volkswagen models.

This new experience also marks the first-phase launch of the “VW SG” Apple iOS device application, which activates the augmented reality component of the ad. Additionally, users will literally have the Volkswagen showroom at their fingertips to explore model features and even book a test drive with just one touch. While intuitive in nature, the application has a little video guide hosted on the Volkswagen Singapore website. The campaign serves to provide a platform which allows customers to access Volkswagen any time and anywhere.

Jamie Lee, General Manager of Marketing Communications, Volkswagen Group Singapore said, “With the high penetration rate of smartphones, we feel the need to be on the mobile platform to provide convenience to our customers and to anyone who might be interested in our cars. This is just the beginning. In time, we hope to drive this forward with innovative features and functionalities synonymous with the Volkswagen brand to allow our customers to connect with us at a deeper level.”

Jeff Cheong, Head and Executive Creative Director, Tribal DDB Singapore added, “We look forward to using this application to enhance the overall showroom experience for Volkswagen. With technology and creativity, we believe the app will be able to serve as an ‘always on’ platform for customers to access Volkswagen.”

Volkswagen’s augmented reality print ads will run through February 2012 and will also be available at the Volkswagen showroom. Media planning duties were handled by Mediacom.

Links

The “VW SG” application is available for download from the iTunes app store. http://itunes.apple.com/sg/app/vw-sg/id488075606?mt=8&ls=1

The YouTube video demonstrates how the augmented reality print ad and app works. http://youtu.be/hh8ZXgTO53c

Source: PRNewswire

editor's pick

latest video

news via inbox

Nulla turp dis cursus. Integer liberos  euismod pretium faucibua

To achieve better sales and profits, most companies could be doing more to cultivate business from their existing customers. However, enthusiasm for customer-retaining strategies must not endanger sound customer-getting efforts. How companies balance the two is the big question. To intensify reaching old customers while still seeking new ones, for many firms, will mean changes in market analysis, planning systems, management incentives, and marketing and/or operations organization. In the rush toward growth, consumer marketers have tended to regard success as stemming from obtaining new customers while unwittingly minimizing the importance of satisfying old ones. It is time for more companies to distinguish between their getting and retaining functions, to assess the balance between them, and to remedy any deficiencies in customer retention. This process requires management to value the potential of current customers and to treat them in special ways to get them to keep coming back. Several major elements should be part of the new marketing mix for customer retention: Product extras Keeping customers frequently requires giving them more than the basic product that initially attracted them. Product extras for individual customers over time can play a sales-expansive role. Reinforcing promotions Product promotion works better when aimed at existing customers. If a marketer knows who these customers are, benefits can be obtained by giving them reinforcing communications. Sales force connections The sales force can play a decisive role in the customer-retention function. At a retail or service counter the salesperson is the focal point of the company's strategy and is the firm to the customer. Post-purchase communication A company must anticipate that some customers will encounter either minor or serious problems after purchasing. If the firm is not ready to hear and correct these difficulties, the customer may not repurchase  or may cancel the the relationship. Whether company or customer is at fault, standby post-purchase activities can be instrumental in saving these customers.

One Comment

  1. URL June 26, 2012 at 5:50 am

    … [Trackback]…

    […] There you will find 47830 more Infos: loyaltyandcustomers.com/2012/01/volkswagen-singapore-and-tribal-ddb-launch-first-augmented-reality-print-in-singapore-powered-by-apple-ios-devices/ […]…

Comments are closed.

you might also like

    lets see

    lets see

    lets see