Articles

Nine golden ways to increase referrals

There may have been several advances in the tactics used for marketing a product or a service. But none is as effective as the most ancient one – marketing by referral, which breaks all marketing barriers even in this advanced day and age. Wondering how? Referring from one person to another, without the involvement of advertisers, outside the arena of sales people, referrals recommendations can be quite convincing to potential customers. […]

Articles

Three quick fixes to build customer rapport

Why don’t we have loyal customers? This is a serious question which every business comes across when the going get though. It so happens that your answers are right in front of you, but you need look at the situation with a different perspective. Building customer loyalty should be a well planned process. However, I have outlined few quick fixes which may help you build some kind of rapport with your customer base. […]