You Are Annoying Your Customers. Do You Know Why?

You Are Annoying Your Customers. Do You Know Why?

Articles
Today, marketers are working to increase communication channels from social media up to retargeting. In addition to it, they are increasing not just their sales but also their ability to irritate and annoy. If you were to ask somebody what annoys them about technology, you are likely to get a rapid and fast answer. But the same question asked regarding why they get annoyed, the responses will not be as clear or fast. Repetitive Facebook ads, slow Internet connections, auto-correct etc are the things that annoy but why? If marketers are to be successful and effective at their jobs, they need to devise how to increase sales while at the same time, minimizing levels of annoyance inflicted in this era of information overload and endless digital distractions. Top of the…
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Engage your customers with free information

Articles
You might be thinking as how do I engage my customers on a regular basis. Well, engaging and getting them to be interested in your company product range can only be done if you soft sell your company. One of the ways to do this is to offer a free report on things like market trends, industry news, etc. This not only applies to big companies, but small businesses can also do this with ease. I believe all business can offer a report or article demonstrating how to choose something: a vacuum cleaner, a lawyer, a courier company, a wedding planner. One of the ways to produce a report is to get yourself interviewed. Please make sure you record the inerview and then get someone like a copywriter to transcribe…
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Nine golden ways to increase referrals

Nine golden ways to increase referrals

Articles
There may have been several advances in the tactics used for marketing a product or a service. But none is as effective as the most ancient one – marketing by referral, which breaks all marketing barriers even in this advanced day and age. Wondering how? Referring from one person to another, without the involvement of advertisers, outside the arena of sales people, referrals recommendations can be quite convincing to potential customers (more…)
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Three quick fixes to build customer rapport

Three quick fixes to build customer rapport

Articles
Why don’t we have loyal customers? This is a serious question which every business comes across when the going get though. It so happens that your answers are right in front of you, but you need look at the situation with a different perspective. Building customer loyalty should be a well planned process. However, I have outlined few quick fixes which may help you build some kind of rapport with your customer base. Tell customers about hidden benefits Communicate true savings Marketing through leftovers (more…)
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Ideas for stimulating your customers to recommend your service

customer acquisitions, customer retention, loyalty, marketing, word of mouth
Let’s be serious. Nobody wakes up and decides to tell all their friends and family what a great place TOP’s Restaurant is! Marketers who want to take advantage of word-of-mouth communications need to take a more subtle approach. We take customers that arrive on personal recommendation but do little to cheer them to carry on the tradition of spreading the word. I have outlined few ideas you could use for stimulating your customers to recommend your service: Catchphrase - You can’t go wrong in asking customers who express satisfaction to tell their friends. They might be more inclined to do so if you ask them and it will surely do no harm. (more…)
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