Get caught in the middle: How your website can bring businesses and consumers together

The term “middleman” has gotten a bad rap in recent years. It’s seen as unnecessary or even as a barrier to the buying process. But today’s consumers have more buying choices than ever, as well as a desire to spend more wisely, so they want trusted sources to help them make the best choices. Play your cards right and you could be that trusted source. A successful brand is based on trust, and one way to build trust is to help consumer make the right decisions about everything from cars and homes to food and clothing. Here are a few ways your website can bring consumers closer to businesses – and change the perception of middlemen. Blogging and Social Media Many bloggers have become famous writing about what’s new and…
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