Pros and Cons of Rewards Programs

Nearly everyone has or wants to have a customer loyalty rewards program. Rewards programs operated by large businesses are fairly successful. But, this does not apply to majority of small and medium businesses. I believe that every positive aspect of a rewards program almost always has a negative side. Here are the major pros and cons of rewards programs. Pros Consumers are aware how rewards programs work - you spend and collect points. It is simple and easy to understand. Rewarding points will enable you to reduce price discounting. (more…)
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