How Retail Design Can Influence Buyer Behaviour

How Retail Design Can Influence Buyer Behaviour

Articles
There are many things that can influence buyer behaviour. A great product, strong brand values, and emotional ties are just three ways in which retailers can build relationships with their customers. But how can brands influence the behaviour or new customers – whether first time buyers or customers in a new territory? How can they influence the buying behaviour of customers who have no prior knowledge or experience with a brand? Simply by carefully planning the retail design within a store, brands can influence buyer behaviour and the customer journey around the store; helping to guide customers to right products and secure a sale. Here, we will take a look at a number of ways brands can achieve this: 1. Know Your Audience Before a brand can invest in quality retail…
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