Marketing specialisation segments

Marketing specialisation segments

Articles
Last week while having a drink I asked an acquaintance as what she was doing, she replied “marketing”. Intrigued as I am, this forced me to ask further two questions “what do you mean and what sort of areas you specialise in”. Well, she started outlining her entire PD! I believe that in today’s world it’s very important to know what the main marketing segments are and where you have your skill set/s. The list below will help you identify your area of expertise: (more…)
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Three quick fixes to build customer rapport

Three quick fixes to build customer rapport

Articles
Why don’t we have loyal customers? This is a serious question which every business comes across when the going get though. It so happens that your answers are right in front of you, but you need look at the situation with a different perspective. Building customer loyalty should be a well planned process. However, I have outlined few quick fixes which may help you build some kind of rapport with your customer base. Tell customers about hidden benefits Communicate true savings Marketing through leftovers (more…)
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Tailored Strategies for Customer Churn Management

Articles, customer retention, loyalty, marketing, strategy
Customer churn in the services industry is still a growing issue, primarily because many consumers have little or no allegiance to a particular service provider. So, how do we solve this? The answer is knowledge: know your customers and know your prospects. As retailers are the customer-facing end of the sales cycle, much of the responsibility for producing customer loyalty has to lie with them. I know many companies who collect vast amounts of data for ensuring risk management procedures. However, this information can be converted into a powerful tool to reduce churn by helping to answer three basic questions: How do I sign up profitable customers? How can I enhance loyalty with my most profitable customers? How do I handle my existing customer base? (more…)
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Six steps to improve customer retention

Articles
Customer retention is ultimately driven by value. Even the best segmentation, targeting, positioning, creative messaging or promotion with flawless execution will fall flat in the absence of value. In developing a plan to maintain and upgrade a customer base it is necessary then to build on solid foundation. Then, and only then will the steps unlock the door to greater customer retention and overall organizational success. To succeed, customer retention must be a top-down, company-wide initiative. Truly committing to customer retention is hard work, because it affects virtually every aspect of your organization. But the ultimate payback in sustainable growth and profitability makes the effort worthwhile. The path to customer retention involves six key steps. (more…)
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Marketing Trends for 2010

Articles, customer acquisitions, customer retention, marketing, strategy, word of mouth
Accommodating these trends will require a paradigm change on the parts of some companies. But whether a brand does something about it or not, the future is where it’s going to spend the rest of its life. How long that life is up to the brand, determined by how it responds to today’s reality. This year is poised to be an exciting year for marketers; trends that have been taking shape over the course of the past decade are creating new opportunities for business owners. Marketing Trends for 2010: (more…)
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