Modern Marketing – How it’s changed

Articles
In today’s constantly-connected world, it can be difficult to remember that just a few short decades ago, there weren’t that many ways for businesses to market their goods and services. The marketing industry changes every day, and mobile technology is responsible for most of those changes. In this article, you will learn how marketing has changed, and how companies are using less-conventional methods to keep up with those changes. (more…)
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Eight ways social engagement can transform your engagement strategy

Articles
SOCIAL media platforms and concepts are all interdependent and can combine to change the way small and medium business create and harness customer loyalty. 1. Totally wired What happens when everyone in your target audience has full, fast internet access? Or, maybe more interesting, what about when your prospects/customers are actually making their purchase decision? The increasing bandwidth and greater availability of mobile computing make these questions increasingly relevant. To take advantage of this ease of access to information, business (especially SMEs) will need to change their prospect and customer engagement to emphasise synthesis and other higher order activities. (more…)
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Mobile marketing an effective tool for customer engagement

Articles, strategy
Engaging with existing customer base can be costly, particularly in today’s world when advertising costs are continuing to increase and positive results from an advertising campaign are harder to achieve. In such challenging times, marketers should search for new ways in which they can assign specific segmented targets for campaigns, increase customer touch points, and analyse the information collected after every campaign in order to maximize ROI. If you are focusing on customer engagement, then, mobile marketing provides the ability to achieve all of these goals. I have outlined some key benefits of using mobile marketing as a customer engagement tool: Easy and Instant - The message is delivered within seconds; this will result in positive touch-point. Most mobile marketing applications are very simple to operate. This means it’s very easy…
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Marketing Trends for 2010

Articles, customer acquisitions, customer retention, marketing, strategy, word of mouth
Accommodating these trends will require a paradigm change on the parts of some companies. But whether a brand does something about it or not, the future is where it’s going to spend the rest of its life. How long that life is up to the brand, determined by how it responds to today’s reality. This year is poised to be an exciting year for marketers; trends that have been taking shape over the course of the past decade are creating new opportunities for business owners. Marketing Trends for 2010: (more…)
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