Modern Marketing – How it’s changed

Articles
In today’s constantly-connected world, it can be difficult to remember that just a few short decades ago, there weren’t that many ways for businesses to market their goods and services. The marketing industry changes every day, and mobile technology is responsible for most of those changes. In this article, you will learn how marketing has changed, and how companies are using less-conventional methods to keep up with those changes. (more…)
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Five key ways to revitalize your marketing team

Articles
When you have a new marketing team, the team begins with a high energy level and members are excited about the challenge being given to them. Generally speaking, after the first year, the team can experience a slump that could stall progress on the team's marketing initiative or put an end to its future achievements. I guess after the freshness of being a part of a team has worn off, team members begin to raise the inescapable what's-in-it-for me question. In the beginning, the chance to have more input in decisions might be adequate to keep the marketing team motivated. As the team moves further along acknowledgement of individual and group contribution might be sufficient to keep member interest high. But as a team's efforts begin to show an impact on the…
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Six elements that describe a profitable customer

Six elements that describe a profitable customer

Articles
The term “profitable customer” can sometimes be quite subjective. To simplify this I have outlined the top six elements that will enable you to decide who the profitable customer is. When customers purchase high-margin products and services When they pay full price, don’t bargain for discounts, and do not ask you to amend the terms and conditions of the contract When they purchase through few large orders rather than many small orders When they do not cancel or amend orders When they pay in advance or pay on time without you chasing them for payment When they are happy with standard after sales service (more…)
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Beware of Invisible Competition

Articles, competition, marketing, segmentation, strategy
You might think it's pointless to identify future competitors when it's hard enough trying to forecast sales and uncover existing competitors' strategies. However, you need to take invisible competition into account when developing your firm's long-term strategies or plans, especially plans for global expansion. In fact, just thinking about new, future competition is worthwhile for the following reasons: It facilitates the long-term view. It forces you to look beyond the obvious and evaluate new international players; disparate companies joining in a potential alliance, joint venture, or merger. It helps you identify future business-building opportunities for your own company. This link between what people considered two very disparate companies spurred thinking about competition we cannot easily envision, or what is called "Invisible Competition” Competition isn't really invisible, of course. But we…
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Viral Marketing… to do or not to do

Articles, customer acquisitions, loyalty, marketing, viral, word of mouth
What is viral marketing? The intended result of viral marketing is word-of-mouth marketing, which is when people tell other people about the great new video on YouTube, or application on Facebook. Viral marketing is something that has been created by the company themselves to promote their products, in the hope that people who see the campaign will be so impressed that they will pass on the message to their friends and family. Hundreds of companies, large and small, are coming up with ingenious ways to promote themselves, by posting videos on YouTube, inventing adver-games, and even employing “connector agents” who spread the buzz about a new product or sale through their own social networks. Inc. Magazine recently reported that 82 percent of the fastest-growing private companies are using these kinds…
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