Understanding the retiree market is pivotal. With diverse demographics and lifestyle priorities, retirees seek personalized experiences. Tailored strategies encompass multi-channel outreach, simplified communication, and value-driven messaging. By fostering trust and highlighting benefits, businesses can effectively engage this demographic, unlocking opportunities for growth and connection. […]
Slack’s B2B marketing brilliance lies in its understanding of audience needs, content delivery, and community engagement. Integrations, partnerships, and a unique brand voice bolster its success. Crucially, its synergy between marketing and sales drives revenue growth, highlighting the significance of integrated strategies in the evolving landscape of B2B marketing. […]
People have always said that effective marketing plays a pivotal role in driving growth and success. Whether you’re a startup or an established company, implementing […]
Angela Zepeda, the Chief Marketing Officer (CMO) of Hyundai Motor America, has been honoured by Forbes as one of the World’s Most Influential CMOs. Among […]
Peloton one of the largest interactive fitness platform, today announced that Dara Treseder has been named as Senior Vice President, Head of Global Marketing and Communications […]
In today’s constantly-connected world, it can be difficult to remember that just a few short decades ago, there weren’t that many ways for businesses to […]
I guess after the freshness of being a part of a team has worn off, team members begin to raise the inescapable what’s-in-it-for me question. In the beginning, the chance to have more input in decisions might be adequate to keep the marketing team motivated. […]
The term “profitable customer” can sometimes be quite subjective. To simplify this I have outlined the top six elements that will enable you to decide who the profitable customer is. […]
This link between what people considered two very disparate companies spurred thinking about competition we cannot easily envision, or what is called “Invisible Competition” Competition isn’t really invisible, of course. But we often face competition we don’t expect, and we all can too easily overlook important signs of competitive activity. We can use the term “invisible competition” as a framework for thinking about a changing competitive landscape, new competitors, or future competition in a new light. Invisible competition can come from a new domestic company, an international company entering key markets, or a new joint venture, alliance, or merger that creates a new threat, industry shift, or paradigm change. The creation of new or invisible competitors is often stimulated by: new technology, favourable economic conditions, changes in market dynamics, changes in the attitudes or vision of competitors’ executives, or changes in consumer demographics or target audiences. […]
Viral marketing, buzz marketing – whatever you want to call it, is certainly here and here to stay, and it seems to be working. But before you jump in with everyone else, think long and hard about what you want to achieve, who you are targeting, and how you are going to use this new gang of groupies. […]
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