Marketing to women will deliver more profits to your bottom line than putting the same budget against an all-male target.
Marketers must understand that women are elusive. Today’s woman is modern and confident, yet still holds onto some of the traditions of the past. So while they don’t want to be associated with the nuclear family of the ‘50s, they also don’t want marketers to assume they are so modern that they don’t value traditional family roles. Marketers must move away from the status quo and towards a fresh approach that mirrors the attitudes and thinking of the current female segment.
While women continue to hold a stronger position in the corporate world and choose to be single, they still hold onto some of the traditional roles and responsibilities of the past. They cherish family and friends yet push hard up the corporate ladder. They hope for the engagement ring even though they may out-earn their potential husbands in the workforce. Understanding this natural tension between the past, present and future that many women face is a big step towards brand loyalty.
During my research I came across these stats about what women buy.
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