customer retention - Loyalty and Customers

15 Smart ways to retain your customers

June 2, 2012 Chintan Bharwada

Whether you are a start-up or an established business, you certainly have customers who pay you. However, how to retain customers is a worry for everyone. Competition is huge and if you are unable to retain customers, your bottom line will be affected. Customer retention should be an enduring practice and mostly this becomes the key to long-term success of your business. Believe me, you are not the only one offering whatever you have to offer to your customers. For this reason I have outlined 15 ways that might help you retain your customers. Hope you find them useful.
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Top 10 tips to empower your sales force for greater customer retention that drives loyalty

January 16, 2012 Chintan Bharwada

To remain competitive in a dynamic and increasingly multifaceted global setting, you need to create an environment in which your customers are at the center […]

Tailored Strategies for Customer Churn Management

December 7, 2010 Chintan Bharwada

Customer churn in the services industry is still a growing issue, primarily because many consumers have little or no allegiance to a particular service provider. I believe that customer churn adversely affects companies because they stand to lose a great deal of price premium, decreasing profit levels and a possible loss of referrals from continuing service customers. […]

Six key questions to audit a loyalty program

November 12, 2010 Chintan Bharwada

Personally, I feel there is a significant difference between making more customers satisfied and making customers more satisfied. The best way of increase profits is in making several customer segments much more than just satisfied. A customer satisfaction rating alone is not the right measure for pointing out customer loyalty towards your business. […]

9 Cs of Client Retention

October 26, 2010 Chintan Bharwada

Proper devotion to the 8 Cs of Customer Retention will go a long way toward preventing the dreaded ninth C – Cancellation. It has been said time and time again that it costs more to find new customers than to retain existing ones. And even though this maxim has become somewhat cliché, the fact behind the statement holds true – quality customer service leads to retention, and customer retention is the key to establishing any healthy business. […]

Ideas for stimulating your customers to recommend your service

September 29, 2010 Chintan Bharwada

Let’s be serious. Nobody wakes up and decides to tell all their friends and family what a great place TOP’s Restaurant is! Marketers who want to take advantage of word-of-mouth communications need to take a more subtle approach. We take customers that arrive on personal recommendation but do little to cheer them to carry on the tradition of spreading the word. […]

Keeping the pace with customer expectation

September 7, 2010 Chintan Bharwada

The significance of data is that you can see behaviour change daily. If a trend emerges from analysis of your data, it is appropriate to review marketing strategy and assess the success or relevance of the plan under way. The data and the insight they provide become an extremely precious indicator of customer satisfaction. Data linked to loyalty programs becomes a rich source of market research. It is not what people say they do but what they actually do. […]

Customer retention is not easy but it is rewarding

August 2, 2010 Chintan Bharwada

Customer retention programmes have historically had insufficient priority in most sectors, but then the forces affecting customer churn, and therefore the need for retention focus, have never been so great. The idea is not new. What is new is the approach. What is now being witnessed is a market increasingly commoditised and far more susceptible to competition – from other players and from new media. Customer knowledge and confidence have had a significant impact: it has become so much easier to compare and to swap products. Changing sales structures and wearing away of face-to-face interaction have helped to dilute or eradicate conventional ‘loyalty’. […]

Six steps to improve customer retention

July 14, 2010 Chintan Bharwada

To succeed, customer retention must be a top-down, company-wide initiative. Truly committing to customer retention is hard work, because it affects virtually every aspect of your organization. But the ultimate payback in sustainable growth and profitability makes the effort worthwhile. The path to customer retention involves six key steps. […]

Engagement marketing – It’s about time

May 13, 2010 Chintan Bharwada

Today’s consumers are the most informed buyers in history. They can find out everything they want to know about a brand and the company behind it. Consumers don’t demand engagement from you, but they will be indifferent to the businesses and brands that are indifferent to them. And they will seek out relationships—knowledge-based, product-based and community-based—with the companies that they choose to do business with. […]