10 Simple Tips for Avoiding Marketing Mistakes in the Future

Articles, customer acquisitions, marketing, strategy, word of mouth
In early 2010 Patrick (of course I have changed his name) a friend who manages few companies was frustrated with some of the marketing outcomes. I promised to help Patrick clear his frustration but only if he poured me a nice glass of red. We discussed as how time and again novice marketers, even marketing veterans, make costly mistakes that result in poor performance of their marketing campaign. You don’t need me to tell you this, but common marketing mistakes can be avoided with adequate planning, attention to detail, and ongoing measurement and evaluation. Personally I feel that marketing is critical to the success of every business. Unfortunately, many businesses discount the effect it can have, and they forego their marketing efforts for other activities. Or they make one or…
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Marketing to Senior Citizens

Articles
In comparison to younger people, people in the mature market do this: save/invest more; spend more on luxury products and services; shop during morning hours; prefer “one-stop” shopping; consider shopping to be a social event; are very convenience-oriented; patronize reputable/traditional outlets; seek personal attention and special services such as valet parking and gift wrapping; choose products based on quality and brand name; are less price conscious and deal prone; use credit as often; are as likely to show non-significant responses to sweepstakes and telemarketing; and complain less when they are not satisfied with something they have bought. So how do we convert these into profits? Read on to see the typical 4 Ps of marketing for the seniors market. (more…)
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Engagement marketing – It’s about time

Articles
Engagement marketing aims to engage people. It encourages them to participate in the evolution of a brand. Customer engagement and conversations are what marketing is all about. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs. Recently I read an interesting article "Brands fail to follow rules of engagement" in Marketing Week. I was always aware of engagement marketing but I needed to dig a bit deeper to write something about it. Engagement is a marketing approach that—in contrast to traditional brand and direct marketing strategies—allows a brand’s customers and prospects to shape the company’s marketing. People choose what messaging they will receive, and in what channels. Engagement marketing begins at the moment…
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