Articles
Seven essential online engagement tips
Feeling that you haven’t engaged this month with your customers? Don’t panic, online engagement can be your saviour. However, before diving head on into the […]
customer engagement
Articles
Eight ways social engagement can transform your engagement strategy
SOCIAL media platforms and concepts are all interdependent and can combine to change the way small and medium business create and harness customer loyalty.
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Articles
How to increase customer engagement in a B2B space
For me customer engagement is the making of a long term relationship between your brand and your customer, by constant flow of two way communications. In other words, it’s the actions you take for making a customer believe in your product/service; moving away from the transaction based approach to focus on building long term loyalty […]
Articles
Marketing to teens – Five key points
You don’t need a marketing consultant to tell you that the teenager market is a big market. I have outlined five key points to be considered while you are investing your marketing dollars for the teen market. Do keep in mind that quality marketing endeavours will require time, determination, and a good budget. […]
Articles
Mobile marketing an effective tool for customer engagement
If you are focusing on customer engagement, then, mobile marketing provides the ability to achieve all of these goals. I have outlined some key benefits of using mobile marketing as a customer engagement tool. […]
Articles
10 Simple Tips for Avoiding Marketing Mistakes in the Future
Marketing challenges are actually quite common among businesses of all sizes. In today’s competitive business world, many small and mid-sized companies lose sight of the marketing practices that made them successful in the first place. And even the large, established companies tend to let their good marketing practices slide sometimes. These tips are always in our minds, it’s not rocket science. Make sure you print this out and stick it over your computer. […]
Articles
Marketing to Senior Citizens
The changing demographics and the aging of the population are affecting the age composition of consumer markets. This, in turn, creates opportunities and challenges for organizations serving consumer markets.
So how do we convert these into profits? Read on to see the typical 4 Ps of marketing for the seniors market. […]
Articles
Engagement marketing – It’s about time
Today’s consumers are the most informed buyers in history. They can find out everything they want to know about a brand and the company behind it. Consumers don’t demand engagement from you, but they will be indifferent to the businesses and brands that are indifferent to them. And they will seek out relationships—knowledge-based, product-based and community-based—with the companies that they choose to do business with. […]