We get sucked in by ads every day and most of the time it’s no big deal. We are consumers, and that will never change. We need to replace products that we have finished, and we are always on the lookout for products that will improve our lives. We just have to be aware of the psychology that marketing experts employ so that we don’t end up regretting impulse buys.
Most businesses have already executed, or are at least thinking of executing, campaigns and initiatives which sow the seeds of loyalty. Over time this will help you to mould your customer behaviour.
You don’t need a marketing consultant to tell you that the teenager market is a big market. I have outlined five key points to be considered while you are investing your marketing dollars for the teen market. Do keep in mind that quality marketing endeavours will require time, determination, and a good budget.
Deep customer knowledge is multifaceted and requires a multifaceted approach, the trick is to integrate various forms of customer reactions and comments (of various types), transactional data and some intuition.
The business implications are fairly obvious. If businesses wish to promote impulse buying, they should create an environment where consumers can be relieved of their negative perceptions of impulse. Businesses should stress the relative rationality of impulse buying in their advertising efforts. Similarly, they should stress the non-economic rewards of impulse buying.
Buying motives often overlap. Suppose you just purchased a new jacket. What was your dominant motive in making that purchase? Maybe you bought the jacket for comfort; you expect it to keep you warm. You might have bought it simply because it has a style or label that you’re proud to wear or show your friends. It is extremely important that you uncover these underlying buying motives because the prospect in all likelihood will not come out and tell you. They are sometimes only vaguely aware of their motives themselves.
Tailor your approach to the right motives and your sales will definitely increase.