Browsing Tag

buying motives

Marketing tricks that work on us

We get sucked in by ads every day and most of the time it’s no big deal. We are consumers, and that will never change.

June 18, 2012 Articles

Is Loyalty a type of customer behaviour?

Most businesses have already executed, or are at least thinking of executing, campaigns and initiatives which sow the seeds of loyalty. Over time this will

December 21, 2011 Articles

Marketing to teens – Five key points

You don’t need a marketing consultant to tell you that the teenager market is a big market. I have outlined five key points to be

January 25, 2011 Articles

It’s time to utilize deep customer knowledge

Deep customer knowledge is multifaceted and requires a multifaceted approach, the trick is to integrate various forms of customer reactions and comments (of various types),

January 13, 2011 Articles

Impulse buying – Boosting your bottom-line

The business implications are fairly obvious. If businesses wish to promote impulse buying, they should create an environment where consumers can be relieved of their

Buying motives – Do you know why do they buy?

Buying motives often overlap. Suppose you just purchased a new jacket. What was your dominant motive in making that purchase? Maybe you bought the jacket

February 26, 2010 Articles
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