How Retail Design Can Influence Buyer Behaviour

How Retail Design Can Influence Buyer Behaviour

Articles
There are many things that can influence buyer behaviour. A great product, strong brand values, and emotional ties are just three ways in which retailers can build relationships with their customers. But how can brands influence the behaviour or new customers – whether first time buyers or customers in a new territory? How can they influence the buying behaviour of customers who have no prior knowledge or experience with a brand? Simply by carefully planning the retail design within a store, brands can influence buyer behaviour and the customer journey around the store; helping to guide customers to right products and secure a sale. Here, we will take a look at a number of ways brands can achieve this: 1. Know Your Audience Before a brand can invest in quality retail…
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Impulse buying – Boosting your bottom-line

Articles, marketing, strategy, word of mouth
Impulse buying has fascinated me for quite some time now. It is quite peculiar that most of the website and research around this topic highlights the negative impacts on consumers and none or very few people highlight how the impulse buying strategy actually can be exploited by businesses boosting their bottom-line. Promoting impulse buying behaviour The business implications are fairly obvious. If businesses wish to promote impulse buying, they should create an environment where consumers can be relieved of their negative perceptions of impulse. Businesses should stress the relative rationality of impulse buying in their advertising efforts. Similarly, they should stress the non-economic rewards of impulse buying. Additionally, businesses can make the environment more complex, further straining consumers' abilities to process information accurately. Such techniques as stocking more merchandise, creating stimulating atmospherics, and increasing…
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