Articles | Loyalty & Customers

6 tips you need to know before choosing a marketing consultant

On August 27, 2010 By Chintan Bharwada

Beware of Invisible Competition

On January 24, 2010 By Chintan Bharwada

This link between what people considered two very disparate companies spurred thinking about competition we cannot easily envision, or what is called "Invisible Competition” Competition isn't really invisible, of course. But we often face competition we don't expect, and we all can too easily overlook important signs of competitive activity. We can use the term "invisible competition" as a framework for thinking about a changing competitive landscape, new competitors, or future competition in a new light. Invisible competition can come from a new domestic company, an international company entering key markets, or a new joint venture, alliance, or merger that creates a new threat, industry shift, or paradigm change. The creation of new or invisible competitors is often stimulated by: new technology, favourable economic conditions, changes in market dynamics, changes in the attitudes or vision of competitors' executives, or changes in consumer demographics or target audiences.

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Customer loyalty – managing, understanding and profitability

On October 21, 2009 By Chintan Bharwada

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6 tips you need to know before choosing a marketing consultant

Beware of Invisible Competition

Customer loyalty – managing, understanding and profitability

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6 tips you need to know before choosing a marketing consultant

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