6 tips you need to know before choosing a marketing consultant

Articles, marketing, niche, strategy
Before turning your hard-earned business/brand over to a marketing consultant, you’ll need to schedule a sit-down and inquire some questions—from fundamental to painstaking. It probably goes without saying, but a face-to-face meeting which has a prospective consultant, advisor or marketing manager is a must. Relying only on recommendations from your most trusted friends and family members won’t suffice; it is ultimately up to you to make certain your business/brand are safe and being put to perform to fulfil your specific goals. So what do you need to know? Here’s a list of questions to allow you to prepare for the initial meeting: (more…)
Read More

Beware of Invisible Competition

Articles, competition, marketing, segmentation, strategy
You might think it's pointless to identify future competitors when it's hard enough trying to forecast sales and uncover existing competitors' strategies. However, you need to take invisible competition into account when developing your firm's long-term strategies or plans, especially plans for global expansion. In fact, just thinking about new, future competition is worthwhile for the following reasons: It facilitates the long-term view. It forces you to look beyond the obvious and evaluate new international players; disparate companies joining in a potential alliance, joint venture, or merger. It helps you identify future business-building opportunities for your own company. This link between what people considered two very disparate companies spurred thinking about competition we cannot easily envision, or what is called "Invisible Competition” Competition isn't really invisible, of course. But we…
Read More

Customer loyalty – managing, understanding and profitability

Articles, customer acquisitions, customer retention, loyalty, niche, segmentation
[caption id="attachment_39" align="alignright" width="300" caption="Know your customers"][/caption] It is of vital importance that organisations understand what drives both value and delight for their customers. Adopting a customer centric vision enables an organisation understand their customers, deliver customer delight and drive for loyalty. One fundamental issue we forget is that different customers have different requirements and will be delighted in different ways. Segmentation and data analysis are critical if an organisation is to generate loyalty from different customer segments. (more…)
Read More