Using Big Data to Boost Customer Retention

Using Big Data to Boost Customer Retention

Articles
The increasing importance of Big Data is spearheaded by the need for firms to know as much as they possibly can about current and potential customers so that they can have the highest possible chances of regularly retaining customers. Customer retention is a highly important part of business success regardless of one’s industry. The term “Big Data” refers to enormous quantities of data on any imaginable subject. In relation to marketing, Big Data could refer to statistics on customer shopping and purchasing habits. Nowadays, Big Data that’s pertinent to an ambitious marketer could detail a wide variety of different factors, including where a customer is buying, how a customer is buying, when a customer is buying, where a customer is buying, and what kind of platform is being used when…
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