Launching and marketing a new product is an exhilarating journey that requires careful planning and consideration, especially regarding the associated costs. This comprehensive guide will […]
Sex in advertising is becoming bolder, diverse, and more far reaching. It has been shown that the use of sex appeal, sexy illustrations, and sex in general, in advertising can have widespread and penetrating effects on several elements of an advertising and buyer behaviour model. The effects may be positive in an additive or multiplicative way; on the other hand if its use is “improper” it may have a negative effect. Sex in advertising can be utilised advantageously in several ways: as an attention-getting device, in promoting sex appeal associated with products and services, in a complimentary manner, and as a subliminal technique.
Much like comedy or dress styles, advertisements age rapidly.A successful marketing campaign may indeed earn its company an initial competitive advantage, but that advantage fades quickly unless it is translated into brand loyalty. […]
Copyright © Loyalty & Customers