Givex new turnkey wallet powers mobile gift and loyalty programs without special POS or handset hardware

Givex new turnkey wallet powers mobile gift and loyalty programs without special POS or handset hardware

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Businesses that have been restricted to card-based gift and loyalty programs because of their POS can now offer their customers Givex's new Mobile Loyalty Wallet, a convenient, customer-centric solution for secure mobile gift programs and rewards. It can be easily incorporated into a merchant's mobile app, increases program participation, gives customers a faster way to pay and uses Givex's SUN (Single Use Number) system to mask card numbers, thereby increasing security. Givex is a global technology company, powering next generation gift and loyalty programs for businesses in more than 50 countries worldwide. Givex's goal is to make adoption and mobile payment as easy as possible for both businesses and their customers. Other mobile payment technologies, such as NFC, are heavily dependent on phone and POS hardware. In contrast, a Givex merchant can…
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Stop throwing away money! Do you have a proper sales funnel?

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Are you finding it hard to make money from your blog? If so, you're not the only one. It probably seems like whatever you do is never enough. Maybe you've become desperate and are trying to push as much offers on your readers as you can. Making money from your blog isn't quite rocket science, even if it feels that way in the beginning. The simple reason you aren't making as much money as you should is because you haven't built a proper sales funnel. You won't get anywhere without a sales funnel Think of a sales funnel like a satellite navigation system. Its purpose is to guide the customer to where you want them to go. Eventually the sales funnel will include an offer which the customer will be…
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Badgeville launches Social Mechanics to drive engagement in real time

Badgeville launches Social Mechanics to drive engagement in real time

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Global gamification leader delivers Social Mechanics to drive engagement in real time across a company's web, mobile, and application touchpoints.  Badgeville, The Behavior Platform and global gamification leader, today announced the launch of Social Mechanics. The new offering allows world-class companies to apply the same dynamics that power popular social networks to drive similar user behaviors right where they belong – on top of their own websites and applications. Social Mechanics expands on Badgeville's Social Context offering, which launched last September. Social Mechanics creates a more engaging experience for users by making a company's digital touchpoints inherently more social and dynamic. Empowering customers and employees with the ability to follow relevant people, content, products, and data, Social Mechanics provides better context for how other users interact with their favorite websites and…
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Job satisfaction and loyalty waning: Fashion and retail professionals are ready to move

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24 Seven and Women's Wear Daily's 2012 Salary Survey Unveils A Disconnect Between Manager and Talent Priorities Digital Talent Still In Greatest Demand Within the Industry  Job satisfaction, a lack of employee loyalty and a strong emphasis on compensation are at the forefront of the job market in retail and fashion, according to 24 Seven's Sixth Annual Salary Survey. The survey, conducted in collaboration with Women's Wear Daily, queried more than 1,700 professionals across the U.S. in all sectors including design and technical development, sales and marketing, merchandising, product development, operations, e-commerce, wholesale and store level. "The fashion and retail job market is experiencing a period of disconnect, and talent is restless," said Celeste Gudas, CEO and Founder of 24 Seven, Inc. "As employees are becoming more and more willing to…
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Effective ways to measure the effectiveness of outdoor marketing campaigns

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An outdoor marketing campaign, or out of home marketing, is an ideal way to reach out to many consumers at one time. When considering your marketing campaign as a whole, it is important to use outdoor tools to reach as many people as possible. Outdoor marketing is defined as commercial information that is transferred in a visual aid over structures and signs erected outdoors. The main goal is to not only inform consumers of your goods and services, but ultimately benefit the community as a whole. There are a number of outdoor marketing tools that can be used. This includes painted or projected images, freestanding signs in frames, bus shelter advertisements or vehicle wraps. However, the most popular type of outdoor marketing is billboards. Regardless what type of outdoor marketing…
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Best ways to increase your Social Network popularity

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No doubt about it, social media can be one of the most effective marketing tools available. That is only if you use it correctly. Engaging your audience and pulling new leads for your business via social media all boils down to your popularity. Your popularity will determine how people see and interact with your brand, and will also greatly influence your profits. If you find yourself lost and not knowing where to start, then this will probably be the best guide you'll ever come across. Here are a few tips that will dramatically increase your social network popularity. Pay attention to the things you share! In social networks, sharing pics, information, interesting websites, and trending news can bring a significant boost to your popularity. This is because sharing these particular…
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What is co-branding and how it can benefit companies

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Co-branding, as the name suggests, is the phenomenon wherein two companies merge their brands to produce one type of service or product. This doesn't necessarily mean that the two organizations will merge together to form a single corporation. While remaining as separate entities, these two can join forces in order to produce a product or service that caters to a certain need of their consumers. In a way, this is a true partnership, as the two organizations will end up with a win-win situation as a result of co-branding. How the partnership will work will depend on what the two organizations agree on, although it is important that the relationship should be mutually beneficial. It's not necessary for the co-branding to result in a new brand. In some instances, the product carrying the…
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Marketing tricks that work on us

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We get sucked in by ads every day and most of the time it’s no big deal. We are consumers, and that will never change. We need to replace products that we have finished, and we are always on the lookout for products that will improve our lives. We just have to be aware of the psychology that marketing experts employ so that we don’t end up regretting impulse buys. Buy More Save More This one works on me all the time. For one thing, I hate to pay extra for shipping so if a company offers free shipping on orders over a certain amount, I am much more likely to search the site for another item to buy to get me the free shipping. The only way this really…
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Modern Marketing – How it’s changed

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In today’s constantly-connected world, it can be difficult to remember that just a few short decades ago, there weren’t that many ways for businesses to market their goods and services. The marketing industry changes every day, and mobile technology is responsible for most of those changes. In this article, you will learn how marketing has changed, and how companies are using less-conventional methods to keep up with those changes. (more…)
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15 Smart ways to retain your customers

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Whether you are a start-up or an established business, you certainly have customers who pay you. However, how to retain customers is a worry for everyone. Competition is huge and if you are unable to retain customers, your bottom line will be affected. Customer retention should be an enduring practice and mostly this becomes the key to long-term success of your business. Believe me, you are not the only one offering whatever you have to offer to your customers. For this reason I have outlined 15 ways that might help you retain your customers. Hope you find them useful. (more…)
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