FiveStars adds Chris Luo, former Facebook & Google senior executive to its team

FiveStars adds Chris Luo, former Facebook & Google senior executive to its team

News
FiveStars, the customer loyalty network for local businesses, announced that seasoned technology veteran, Chris Luo, has joined as Vice President of Marketing. Luo was formerly Facebook's Global Head of Small and Medium Business Marketing. During his tenure at Facebook, Chris Luo built and ran the Global SMB Marketing team based in North America, Europe, Asia-Pacific, and Latin America. This team was responsible for all marketing activities driving SMB adoption of Facebook's business products, including Facebook Ads and Pages. Before joining Facebook, Luo led acquisition marketing at Google for their AdWords product across all of Asia-Pacific. Source: MarketWire
Read More

Seven essential online engagement tips

Articles
Feeling that you haven’t engaged this month with your customers? Don’t panic, online engagement can be your saviour. However, before diving head on into the world of online engagement, remember it comes with its own set of risks and being on your guard is a priority. Here are seven essential online engagement tips that will help you wade through the muddy waters and make your engagement meaningful.   Use a separate email account First things first, it is best if you create a new business email account for social media and online engagement. The reason behind this is that you will not be bombarded by mails and requests from customers expressing their concern/frustration on your regular work email account. Moreover, your work ID will be shielded from spam mails.  …
Read More

Get caught in the middle: How your website can bring businesses and consumers together

Articles
The term “middleman” has gotten a bad rap in recent years. It’s seen as unnecessary or even as a barrier to the buying process. But today’s consumers have more buying choices than ever, as well as a desire to spend more wisely, so they want trusted sources to help them make the best choices. Play your cards right and you could be that trusted source. A successful brand is based on trust, and one way to build trust is to help consumer make the right decisions about everything from cars and homes to food and clothing. Here are a few ways your website can bring consumers closer to businesses – and change the perception of middlemen. Blogging and Social Media Many bloggers have become famous writing about what’s new and…
Read More

Three tricky interview questions for Marketing/Sales roles

Career
If you've managed to get through to the interview stage for a sales or marketing position, then congratulations; this is no mean feat in itself these days as there is just so much competition when it comes to applying for a job. However, you aren't at the finishing line yet as you still have to get through the interview process which can be harder than you might imagine. With more people seeking these positions than ever before, employers have started asking some really tricky questions which you need to know how to overcome. Here are a few tricky interview questions for marketing/sales roles and how to overcome them. Tip 1 - Can you tell me a little about yourself? Now, this might sound like a simple question at first, and…
Read More

How an EPoS system can help you to set-up and manage engaging Loyalty Schemes

Articles
Retaining customers should be at the forefront of any business owners’ mind. Your customers can be your biggest ambassadors so long as you give something good to shout about. Running a loyalty scheme is a great way to encourage existing customers to return and also give an incentive to new customer to visit for the first times. Many shops, cafes and restaurants simply offer a paper card and stamp scheme but using your EPoS system, there is an even better way to implement your loyalty scheme. Using the paper and stamp approach, the only thing you gain from the scheme is that customers return to get their free coffee, meal or product. However, using retail or hospitality technology systems such as EPoS, you gain better control over your promotions, and…
Read More

Consumers trust Amazon twice as much with their personal data as they do Facebook

News
When it comes to companies dealing with personal consumer data, grocery stores are most trusted of all.  Placecast has announced results of a survey which reveals that U.S. adults are more than twice as likely to trust Amazon with their personal data as they are Facebook. Grocery stores were rated as the most trustworthy in terms of consumer data usage when compared with Facebook, Amazon, Google, and cell phone providers. The data comes from the third wave of a poll commissioned by Placecast and conducted online by Harris Interactive in February. The poll, entitled The Alert Shopper III, focused on Americans’ acceptance of various modes of marketer communication, including newer forms of contact through mobile devices. In this year’s wave of the survey, questions were added about relative levels of…
Read More
Orient & Commercial Bank uses IBM analytics to accelerate move into retail banking

Orient & Commercial Bank uses IBM analytics to accelerate move into retail banking

News
Orient & Commercial Bank (OCB) announced it has selected IBM analytics as its core information management technologies to handle customer, business, and financial data as it transitions from a multifunction to a retail bank. The technologies will help the bank establish a customer-centric approach to retail banking and reach its goal of transforming into a top 10 leading Joint Stock bank in Vietnam by 2015. Growing demand from Vietnamese citizens for new banking products and services has created a challenge for the country's banking industry to keep up with growing volumes of data. OCB's acceleration into retail banking amplified this challenge, and the bank turned to IBM for help to capture, analyze, and capitalize on massive volumes of data. The bank chose IBM analytics over competing technologies to accommodate this growth and streamline…
Read More

Why you need one loyalty strategy for customers AND employees

Articles
Loyalty is a fluid concept. We are loyal to our football teams, but are we really loyal to brands? Equally, can you ever be truly loyal to an employer? Understanding loyalty is key to understanding the strategies that strengthen loyalty, and this applies for both customers AND employees. They’re both human beings, and they both understand that loyalty stems from no more than the memory of past interactions between your brand and that person. They’re both human beings who dictate the profitability of your business through their engagement with your brand. If customers love it, they buy it. If employees love it, they sell it. That’s why, as a business, you need one loyalty strategy Building a strong brand We may have strong external brands, but do we back that…
Read More
Loyalty Builders validate their leadership position in the emerging customer analytics market

Loyalty Builders validate their leadership position in the emerging customer analytics market

News
Loyalty Builders, a pioneer in the booming field of customer analytics, today announces 125% revenue growth in Q1. “strong demand from midmarket and enterprise companies trying to analyze their big data to discover insights about their customers buying behavior. This data is a huge asset companies have to dramatically increase marketing results and revenue from their existing customers.” President/COO Dennis Erdle attributes this growth to “strong demand from midmarket and enterprise companies trying to analyze their big data to discover insights about their customers buying behavior. This data is a huge asset companies have to dramatically increase marketing results and revenue from their existing customers.” The continuing decline of response rates caused by over-saturated email campaigns and high printing costs has forced midmarket and enterprise companies to find a solution…
Read More