Calculating Marketing’s Value

Calculating Marketing’s Value

Articles
Considering fast changing trends in the marketing will surely come off as the most dynamic profession in the business world. You will all agree with me that the traditional marketing approaches like print media have become more or less influential on consumer tastes regarding buying decisions. In the recent past, marketing executives have to be analytical on evaluation of their approach on the advertising and marketing strategies or else, it will be more declining position in marketing expense that don’t bring worthiness as return on investment.  This has seen the evolution of industry forcing the marketers to improve their game in order to keep up with the changing business trends and modalities or else they will be rendered absolute with time. The cost of doing business and the environment has…
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You Are Annoying Your Customers. Do You Know Why?

You Are Annoying Your Customers. Do You Know Why?

Articles
Today, marketers are working to increase communication channels from social media up to retargeting. In addition to it, they are increasing not just their sales but also their ability to irritate and annoy. If you were to ask somebody what annoys them about technology, you are likely to get a rapid and fast answer. But the same question asked regarding why they get annoyed, the responses will not be as clear or fast. Repetitive Facebook ads, slow Internet connections, auto-correct etc are the things that annoy but why? If marketers are to be successful and effective at their jobs, they need to devise how to increase sales while at the same time, minimizing levels of annoyance inflicted in this era of information overload and endless digital distractions. Top of the…
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Seven Simple Ways to Increase Brand Awareness

Articles
Wikipedia says it in plain English - Brand awareness is the extent to which the consumer associates the brand with the product that they wish to purchase. It is the brand recall and the brand recognition of the company to the consumers. Brand recall is the ability of the consumer to recollect the brand with reference to the product whereas brand recognition is the potential of the consumer to retrieve the past knowledge of the brand when enquired about the brand or shown an image of the brand logo. Brand awareness is an essential part of brand development which helps the brand to stand out from the others in this monopolistically competitive market. A brand name that is well known to the great majority of households is also called a household…
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Starbucks introduces innovative cross-channel, multi-brand loyalty program

Starbucks introduces innovative cross-channel, multi-brand loyalty program

News
The announcement by Adam Brotman, chief digital officer, of an expansion of the company’s loyalty and rewards program, and an industry-first innovation that will enable customers to earn rewards for grocery channel purchases that can be redeemed in Starbucks retail stores and is expected to double the number of customers enrolled in the company’s programs in fiscal 2013. Starbucks world-class My Starbucks Rewards™ loyalty program continues to resonate with customers, driving increased revenue, traffic and purchases and further differentiating Starbucks from competitors. Adam Brotman, chief digital officer, announced the exciting evolution of the My Starbucks Rewards™ loyalty program into the world’s first cross-channel, multi-brand loyalty program, reflecting further successful execution against the company’s Blueprint for Profitable Growth strategy. Key highlights of the new program: • Beginning in May, customers will…
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Lululemon puts loyalty over profits, orders recall

Lululemon puts loyalty over profits, orders recall

News
Lululemon Athletica, the Vancouver-based retailer of trendy workout gear, admits the recent recall of its black Luon pants will put the pinch on earnings this year, but says keeping customer loyalty is paramount. "Delivering the top quality our guests expect is a critical factor in our differentiation in the market place," CEO Christine Day said in delivering an upbeat fourth-quarter earnings report Thursday that slightly exceeded expectations but produced a conference call dominated by questions from analysts over the recall. The company, which operates 211 stores in North America and Australia, said earlier this week it was pulling some of its stretchy black pants from shelves because of manufacturing problems that made them too sheer. Source: The Canadian Press  
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Priceline.com strengthens strategic relationship with United Airlines

News
Priceline.com announced a new long-term agreement with United Airlines, with plans to implement the United Technology Application, powered and supported by Farelogix, as the primary connectivity between the two parties.  Priceline.com customers will continue to have access to United fare content, and United and priceline.com will work together to develop innovative ancillary products and services to be delivered through the United Technology Application. Booking of tickets using the United Technology Application began earlier this year. "We are excited to roll out this new connectivity and strengthen our long term strategic relationship with United," said Brigit Zimmerman, priceline.com Vice President, Air. "We continue to develop our relationships with efficient and innovative partners like priceline.com and Farelogix," said Tom O'Toole, United Airlines Sr. Vice President, Marketing and Loyalty. Source: Priceline.com
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Steve Forte appointed as Virgin America’s new COO

Steve Forte appointed as Virgin America’s new COO

Appointments
Virgin America announced the appointment of thirty-year aviation industry veteran Steve Forte as the Company's new Chief Operating Officer. Forte will be the California-based airlines first ever COO, with oversight of Flight Operations, the Operation Control Center, Aircraft Maintenance, Safety and Guest Services. Forte spent most of his career at United Airlines, starting as a pilot, progressing through the ranks of Flight Operations management and ultimately serving as SVP-Flight Operations and Director of Operations, a position he held from 1999 to 2006. As a senior executive at United Airlines, Forte played a critical role in leading the company through complex business events including United's financial restructuring. Since then, he has served as President and CEO of two aviation software companies, including one (Naverus Inc.) that was acquired by GE Aviation. He has accumulated more…
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Bill Blais is appointed as Executive Vice President at LOYAL3

Bill Blais is appointed as Executive Vice President at LOYAL3

Appointments
Bill Blais has been named LOYAL3 Executive Vice President, effective immediately. LOYAL3 offers a technology platform that enables individual investors to buy stock in their favorite companies on Facebook or the web easily, in affordable amounts and with no fees to buy or sell stock. Mr. Blais will lead LOYAL3 Securities, Inc.'s efforts in positioning LOYAL3's highly scalable technology platform for IPOs and follow-on offerings. Called a Social IPO™, the platform provides IPO access to individuals on a first-come, first-serve basis on Facebook and the web at the same price, and the same time, as institutions. "Bill's 28 years on Wall Street make him uniquely qualified to lead our capital markets segment," said Barry Schneider, LOYAL3 Chairman & CEO. "People who have worked with Bill know and trust him, and we look…
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Omega honors 30 companies for delivering ‘World-Class’ Customer Service

Omega honors 30 companies for delivering ‘World-Class’ Customer Service

News
The Omega Management Group Corp., specialists in driving companies' revenues and profits by implementing Customer Experience Management (CEM) strategies that increase customer and employee satisfaction, announced today that 30 companies have qualified to receive its NorthFace ScoreBoard Award(SM) for 2012. Omega also recognized three organizations for meeting the rigorous employee customer relationship training requirements needed for CEMPRO(SM) certification. Now in its 13th year, the NorthFace ScoreBoard (NFSB) award is presented annually to companies who, as rated solely by their own customers, achieved excellence in customer satisfaction and loyalty during the prior calendar year. The Certified CEM Professional (CEMPRO) program was established in 2010 to provide best-in-class training curricula for organizations who want to ensure that their customer-facing groups have mastered the skills needed to deliver consistently exceptional customer experiences. CEMPRO is administered by Omega's…
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Samsung launches e-Loyalty promo

Samsung launches e-Loyalty promo

News
Mobile handset market leader Samsung has introduced a new e-loyalty promo dubbed ‘Di bi na sa di biom’, to reward customer loyalty in Ghana. Over the next 90 days, customers of Samsung who buy any of the selected range of genuine Samsung phones, qualify for instant prizes and upon registration of phone on e-warranty platform, would also enter into a draw and stand a chance to win weekly and monthly prizes. The prizes include a Hyundai i10, Samsung LED TV sets, Microwaves, airtime from Airtel, Samsung phones, branded wears and other exciting souvenirs. A statement from the company said to participate, customers would have to buy any original Samsung phone from the selected range of products such as Keystone, Chief Hero, Nari, Ch@t222, Quattro, Galaxy Pocket, Galaxy Music, Galaxy S…
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