The idea of customer recognition

The idea of customer recognition

Articles
  If you have a loyalty program you probably have different levels where members belong, this is the idea of recognition – Platinum customers get preferential treatment. I strongly believe that customers like this recognition and feel proud about their association. After all, all it signifies is that "Hey, you are important to us." If you don’t believe me, just look at any airline frequent flyer program. I have come across many members who like state that they are “gold” and “platinum” members. I believe that at every level of your loyalty program there should be increased customer recognition. The recognition you give should be noticeable e.g. extra points, or intangible e.g. special entry or invitation to VIP nights. (more…)
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Marketing specialisation segments

Marketing specialisation segments

Articles
Last week while having a drink I asked an acquaintance as what she was doing, she replied “marketing”. Intrigued as I am, this forced me to ask further two questions “what do you mean and what sort of areas you specialise in”. Well, she started outlining her entire PD! I believe that in today’s world it’s very important to know what the main marketing segments are and where you have your skill set/s. The list below will help you identify your area of expertise: (more…)
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Six elements that describe a profitable customer

Six elements that describe a profitable customer

Articles
The term “profitable customer” can sometimes be quite subjective. To simplify this I have outlined the top six elements that will enable you to decide who the profitable customer is. When customers purchase high-margin products and services When they pay full price, don’t bargain for discounts, and do not ask you to amend the terms and conditions of the contract When they purchase through few large orders rather than many small orders When they do not cancel or amend orders When they pay in advance or pay on time without you chasing them for payment When they are happy with standard after sales service (more…)
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Marketing dashboards can be effective

Marketing dashboards can be effective

Articles
Last week I was discussing marketing measurements tools with a marketing manager in the services industry. He asked me an interesting question “Do you think having a marketing dashboard is important?” It is no secret that measuring marketing ROI and effectiveness is important to access how your campaigns are going. But, the question really made me think as what should be the elements (you want to track) to make the marketing dashboard really effective. Please keep in mind that every business is different, so you will need to prioritise and customise the measurements that are truly important. What I have outlined here can be a good place to start thinking of different measurements you would want to see on your marketing dashboard. (more…)
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Three quick fixes to build customer rapport

Three quick fixes to build customer rapport

Articles
Why don’t we have loyal customers? This is a serious question which every business comes across when the going get though. It so happens that your answers are right in front of you, but you need look at the situation with a different perspective. Building customer loyalty should be a well planned process. However, I have outlined few quick fixes which may help you build some kind of rapport with your customer base. Tell customers about hidden benefits Communicate true savings Marketing through leftovers (more…)
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ASI and DubMeNow form partnership for iMIS Mobility Solutions

ASI and DubMeNow form partnership for iMIS Mobility Solutions

News
Advanced Solutions International(ASI), the developer of iMIS software for member and donor-based non-profits, today announced a partnership with DubMeNow, Inc. to deliver customisable mobile applications for iMIS customers. This will allow members and donors to connect and access up-to-date content on their smartphones and other devices. (more…)
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