Loyalty & Customers

Starbucks introduces innovative cross-channel, multi-brand loyalty program

Chintan Bharwada — Sat, 23 Mar 2013 01:26:29 +0000

The announcement by Adam Brotman, chief digital officer, of an expansion of the company’s loyalty and rewards program, and an industry-first innovation that will enable customers to earn rewards for grocery channel purchases that can be redeemed in Starbucks retail stores and is expected to double the number of customers enrolled in the company’s programs [...]

Lululemon puts loyalty over profits, orders recall

Chintan Bharwada — Fri, 22 Mar 2013 19:59:44 +0000

Lululemon Athletica, the Vancouver-based retailer of trendy workout gear, admits the recent recall of its black Luon pants will put the pinch on earnings this year, but says keeping customer loyalty is paramount.

“Delivering the top quality our guests expect is a critical factor in our differentiation in the market place,” CEO Christine Day said [...]

Priceline.com strengthens strategic relationship with United Airlines

Chintan Bharwada — Fri, 22 Mar 2013 19:43:57 +0000

Priceline.com announced a new long-term agreement with United Airlines, with plans to implement the United Technology Application, powered and supported by Farelogix, as the primary connectivity between the two parties. Priceline.com customers will continue to have access to United fare content, and United and priceline.com will work together to develop innovative ancillary products and [...]

Steve Forte appointed as Virgin America’s new COO

Chintan Bharwada — Fri, 22 Mar 2013 19:38:15 +0000

Virgin America announced the appointment of thirty-year aviation industry veteran Steve Forte as the Company’s new Chief Operating Officer. Forte will be the California-based airlines first ever COO, with oversight of Flight Operations, the Operation Control Center, Aircraft Maintenance, Safety and Guest Services.

Forte spent most of his career at United Airlines, starting as a pilot, progressing through the [...]

Bill Blais is appointed as Executive Vice President at LOYAL3

Admin — Fri, 15 Mar 2013 13:26:26 +0000

Bill Blais has been named LOYAL3 Executive Vice President, effective immediately. LOYAL3 offers a technology platform that enables individual investors to buy stock in their favorite companies on Facebook or the web easily, in affordable amounts and with no fees to buy or sell stock.

Mr. Blais will lead LOYAL3 Securities, Inc.’s efforts in positioning [...]

Omega honors 30 companies for delivering ‘World-Class’ Customer Service

Admin — Fri, 15 Mar 2013 04:18:39 +0000

The Omega Management Group Corp., specialists in driving companies’ revenues and profits by implementing Customer Experience Management (CEM) strategies that increase customer and employee satisfaction, announced today that 30 companies have qualified to receive its NorthFace ScoreBoard Award(SM) for 2012. Omega also recognized three organizations for meeting the rigorous employee customer relationship training requirements needed for [...]

Samsung launches e-Loyalty promo

Admin — Thu, 14 Mar 2013 19:10:05 +0000

Mobile handset market leader Samsung has introduced a new e-loyalty promo dubbed ‘Di bi na sa di biom’, to reward customer loyalty in Ghana.

Over the next 90 days, customers of Samsung who buy any of the selected range of genuine Samsung phones, qualify for instant prizes and upon registration of phone on e-warranty platform, [...]

Three simple points to increase youe email open rates

Chintan Bharwada — Thu, 28 Feb 2013 19:56:17 +0000

Do you monitor your email open rates? You might think that this is a silly question, but tons of small businesses forget to monitor or to check this. If your email marketing open rates have slumped in the last six months, it means you need to look into this. Seriously, if you want to [...]

Five marketing blogs to follow

Chintan Bharwada — Wed, 27 Feb 2013 10:22:59 +0000

Last week I dear friend asked me “Can you suggest five good marketing blogs”. And I said, No Problem. Well, it took me about 3 days to send him five links. I follow quite a number of blogs and websites, but I wanted to send me a list which would be useful to him [...]

Six ways to lose your best customer

Guest Author — Wed, 23 Jan 2013 01:05:49 +0000

Guest Post by Kathy Cady

It is certainly normal for customers to patronize the products or services of a company which they believe in. These customers would even become loyal patronizers if they know that they are being valued by the company. However, if something goes wrong with the way they are being treated, customers would never hesitate [...]