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	<title>Loyalty &#38; Customers</title>
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		<title>Top 10 tips to empower your sales force for greater customer retention that drives loyalty</title>
		<link>http://loyaltyandcustomers.com/2012/01/top-10-tips-to-empower-your-sales-force-for-greater-customer-retention-that-drives-loyalty/</link>
		<comments>http://loyaltyandcustomers.com/2012/01/top-10-tips-to-empower-your-sales-force-for-greater-customer-retention-that-drives-loyalty/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 07:08:05 +0000</pubDate>
		<dc:creator>Chintan Bharwada</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[customer retention]]></category>
		<category><![CDATA[customer satisfaction]]></category>

		<guid isPermaLink="false">http://loyaltyandcustomers.com/?p=1038</guid>
		<description><![CDATA[To remain competitive in a dynamic and increasingly multifaceted global setting, you need to create an environment in which your customers are at the center of every decision. The idea of having a customer-centric approach is the essential element for generating customer loyalty and retention. It is known fact that a 5% increase in customer [...]]]></description>
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		<title>MasterCard partners with Livebookings to offer priceless dining experiences</title>
		<link>http://loyaltyandcustomers.com/2012/01/mastercard-partners-with-livebookings-to-offer-priceless-dining-experiences/</link>
		<comments>http://loyaltyandcustomers.com/2012/01/mastercard-partners-with-livebookings-to-offer-priceless-dining-experiences/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 12:58:46 +0000</pubDate>
		<dc:creator>Chintan Bharwada</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://loyaltyandcustomers.com/?p=1017</guid>
		<description><![CDATA[Livebookings, the European leader in real-time reservations and online marketing services for restaurants, has partnered with MasterCard on its Priceless London programme. The partnership will see Livebookings’ consumer facing website, Bookatable.com, support MasterCard by sourcing exclusive offers through its extensive database of London restaurants and making them bookable online through the Priceless London website.  The MasterCard Priceless Cities [...]]]></description>
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		<title>Rocket Fuel platform defines the value of Facebook ad campaigns</title>
		<link>http://loyaltyandcustomers.com/2012/01/rocket-fuel-platform-defines-the-value-of-facebook-ad-campaigns/</link>
		<comments>http://loyaltyandcustomers.com/2012/01/rocket-fuel-platform-defines-the-value-of-facebook-ad-campaigns/#comments</comments>
		<pubDate>Sun, 08 Jan 2012 14:10:58 +0000</pubDate>
		<dc:creator>Chintan Bharwada</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://loyaltyandcustomers.com/?p=1013</guid>
		<description><![CDATA[Social Booster for Facebook automates creation, monitoring and management through intelligent bidding, multivariate creative testing, segmentation, automated optimization, and cross-channel analytics. The data includes first- and third-party, social, Web, weather, search, retargeting, and more.]]></description>
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		<title>Air China ranks among the world&#8217;s 500 most influential brands for five years running</title>
		<link>http://loyaltyandcustomers.com/2012/01/air-china-ranks-among-the-worlds-500-most-influential-brands-for-five-years-running/</link>
		<comments>http://loyaltyandcustomers.com/2012/01/air-china-ranks-among-the-worlds-500-most-influential-brands-for-five-years-running/#comments</comments>
		<pubDate>Sat, 07 Jan 2012 22:34:06 +0000</pubDate>
		<dc:creator>Chintan Bharwada</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://loyaltyandcustomers.com/?p=1006</guid>
		<description><![CDATA[World Brand Lab, an internationally renowned rating agency, bestowed awards upon the world's 500 most influential brands at the recent World CEO Annual Conference 2011 held in Hong Kong. ]]></description>
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		<title>Volkswagen Singapore and Tribal DDB launch first augmented reality print in Singapore, powered by Apple iOS devices</title>
		<link>http://loyaltyandcustomers.com/2012/01/volkswagen-singapore-and-tribal-ddb-launch-first-augmented-reality-print-in-singapore-powered-by-apple-ios-devices/</link>
		<comments>http://loyaltyandcustomers.com/2012/01/volkswagen-singapore-and-tribal-ddb-launch-first-augmented-reality-print-in-singapore-powered-by-apple-ios-devices/#comments</comments>
		<pubDate>Sat, 07 Jan 2012 13:24:46 +0000</pubDate>
		<dc:creator>Chintan Bharwada</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://loyaltyandcustomers.com/?p=1000</guid>
		<description><![CDATA[This new experience also marks the first-phase launch of the "VW SG" Apple iOS device application, which activates the augmented reality component of the ad. Additionally, users will literally have the Volkswagen showroom at their fingertips to explore model features and even book a test drive with just one touch. While intuitive in nature, the application has a little video guide hosted on the Volkswagen Singapore website. The campaign serves to provide a platform which allows customers to access Volkswagen any time and anywhere.
]]></description>
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		<title>Citibank introduces Facebook App to make loyalty rewards social</title>
		<link>http://loyaltyandcustomers.com/2012/01/citibank-introduces-facebook-app-to-make-loyalty-rewards-social/</link>
		<comments>http://loyaltyandcustomers.com/2012/01/citibank-introduces-facebook-app-to-make-loyalty-rewards-social/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 04:28:57 +0000</pubDate>
		<dc:creator>Chintan Bharwada</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://loyaltyandcustomers.com/?p=994</guid>
		<description><![CDATA[Citibank has launched a new Facebook app that allows users to 'pool' credit card reward points to save up for a group purchase or make a donation.]]></description>
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		<title>Six ways for building customer value to enhance the relationship</title>
		<link>http://loyaltyandcustomers.com/2012/01/six-ways-for-building-customer-value-to-enhance-the-relationship/</link>
		<comments>http://loyaltyandcustomers.com/2012/01/six-ways-for-building-customer-value-to-enhance-the-relationship/#comments</comments>
		<pubDate>Mon, 02 Jan 2012 21:00:26 +0000</pubDate>
		<dc:creator>Chintan Bharwada</dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://loyaltyandcustomers.com/?p=984</guid>
		<description><![CDATA[Beyond short-term outcomes, beyond even immediate results, successful long-term relationships are key to determining operational as well as financial success for your business. Below are my six indicators which can/should be used to understand the customer relationships and how to add value.]]></description>
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		<title>Former Yapta CEO Tom Romary joins Rearden Commerce to lead the company&#8217;s consumer and loyalty services business</title>
		<link>http://loyaltyandcustomers.com/2012/01/former-yapta-ceo-tom-romary-joins-rearden-commerce-to-lead-the-companys-consumer-and-loyalty-services-business/</link>
		<comments>http://loyaltyandcustomers.com/2012/01/former-yapta-ceo-tom-romary-joins-rearden-commerce-to-lead-the-companys-consumer-and-loyalty-services-business/#comments</comments>
		<pubDate>Mon, 02 Jan 2012 00:53:30 +0000</pubDate>
		<dc:creator>Chintan Bharwada</dc:creator>
				<category><![CDATA[Appointments]]></category>

		<guid isPermaLink="false">http://loyaltyandcustomers.com/?p=975</guid>
		<description><![CDATA[An entrepreneur and seasoned executive with deep experience in managing consumer Internet and ecommerce businesses, Mr. Romary will be responsible for leading Rearden Commerce’s growing consumer and loyalty services business — both primary drivers of the Deem platform.]]></description>
		<wfw:commentRss>http://loyaltyandcustomers.com/2012/01/former-yapta-ceo-tom-romary-joins-rearden-commerce-to-lead-the-companys-consumer-and-loyalty-services-business/feed/</wfw:commentRss>
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		<title>Alfredo Ortiz of CSM Bakery elected to IFMA&#8217;s Board of Directors</title>
		<link>http://loyaltyandcustomers.com/2012/01/alfredo-ortiz-of-csm-bakery-elected-to-ifmas-board-of-directors/</link>
		<comments>http://loyaltyandcustomers.com/2012/01/alfredo-ortiz-of-csm-bakery-elected-to-ifmas-board-of-directors/#comments</comments>
		<pubDate>Sun, 01 Jan 2012 14:48:15 +0000</pubDate>
		<dc:creator>Chintan Bharwada</dc:creator>
				<category><![CDATA[Appointments]]></category>

		<guid isPermaLink="false">http://loyaltyandcustomers.com/?p=970</guid>
		<description><![CDATA[Alfredo Ortiz, vice-president of foodservice national account sales at CSM Bakery Products, was recently elected to the board of directors for the International Food Manufacturers Association (IFMA).
]]></description>
		<wfw:commentRss>http://loyaltyandcustomers.com/2012/01/alfredo-ortiz-of-csm-bakery-elected-to-ifmas-board-of-directors/feed/</wfw:commentRss>
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		<item>
		<title>Is Loyalty a type of customer behaviour?</title>
		<link>http://loyaltyandcustomers.com/2011/12/is-loyalty-a-type-of-customer-behaviour/</link>
		<comments>http://loyaltyandcustomers.com/2011/12/is-loyalty-a-type-of-customer-behaviour/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 06:17:59 +0000</pubDate>
		<dc:creator>Chintan Bharwada</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[buying motives]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[engagement marketing]]></category>
		<category><![CDATA[Stimulate Loyalty]]></category>

		<guid isPermaLink="false">http://loyaltyandcustomers.com/?p=894</guid>
		<description><![CDATA[Most businesses have already executed, or are at least thinking of executing, campaigns and initiatives which sow the seeds of loyalty. Over time this will help you to mould your customer behaviour.]]></description>
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