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customer acquisitions

Six key questions to audit a loyalty program

Personally, I feel there is a significant difference between making more customers satisfied and making customers more satisfied. The best way of increase profits is in making several customer segments much more than just satisfied. A customer satisfaction rating alone is not the right measure for pointing out customer loyalty towards your business. […]

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Articles

10 Simple Tips for Avoiding Marketing Mistakes in the Future

Marketing challenges are actually quite common among businesses of all sizes. In today’s competitive business world, many small and mid-sized companies lose sight of the marketing practices that made them successful in the first place. And even the large, established companies tend to let their good marketing practices slide sometimes. These tips are always in our minds, it’s not rocket science. Make sure you print this out and stick it over your computer. […]

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Articles

Impulse buying – Boosting your bottom-line

The business implications are fairly obvious. If businesses wish to promote impulse buying, they should create an environment where consumers can be relieved of their negative perceptions of impulse. Businesses should stress the relative rationality of impulse buying in their advertising efforts. Similarly, they should stress the non-economic rewards of impulse buying. […]

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Articles

Marketing Trends for 2010

Accommodating these trends will require a paradigm change on the parts of some companies. But whether a brand does something about it or not, the future is where it’s going to spend the rest of its life. How long that life is up to the brand, determined by how it responds to today’s reality.

This year is poised to be an exciting year for marketers; trends that have been taking shape over the course of the past decade are creating new opportunities for business owners. […]

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Articles

Generation Y – Exploring marketing opportunities

Generation Y loyalty should be a critical issues for any business. The Generation Y group is of particular interest to marketeers, even though it is likely to be unprofitable or marginally profitable at the onset, because of the potential to develop them early on into loyal customers that can eventually translate into substantial profits down the road.
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Articles

10 Tips for building customer loyalty

I propose these tried-and-true tactics with interpersonal strategies that can deepen relationships with customers, establish greater levels of trust and build stronger customer loyalty. Here are 10 tips for you to consider if you are sincerely interested in having a business that is notable for customer loyalty and referrals.

Customer loyalty matters because selling more to existing customers is easier, and cheaper, than finding and selling to new ones. Loyal customers tend to buy more, more regularly. And they will frequently recommend your business to others. […]

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Articles

Viral Marketing… to do or not to do

Viral marketing, buzz marketing – whatever you want to call it, is certainly here and here to stay, and it seems to be working. But before you jump in with everyone else, think long and hard about what you want to achieve, who you are targeting, and how you are going to use this new gang of groupies. […]