Viral Marketing… to do or not to do

Articles, customer acquisitions, loyalty, marketing, viral, word of mouth
What is viral marketing? The intended result of viral marketing is word-of-mouth marketing, which is when people tell other people about the great new video on YouTube, or application on Facebook. Viral marketing is something that has been created by the company themselves to promote their products, in the hope that people who see the campaign will be so impressed that they will pass on the message to their friends and family. Hundreds of companies, large and small, are coming up with ingenious ways to promote themselves, by posting videos on YouTube, inventing adver-games, and even employing “connector agents” who spread the buzz about a new product or sale through their own social networks. Inc. Magazine recently reported that 82 percent of the fastest-growing private companies are using these kinds…
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