6 tips you need to know before choosing a marketing consultant

Articles, marketing, niche, strategy
Before turning your hard-earned business/brand over to a marketing consultant, you’ll need to schedule a sit-down and inquire some questions—from fundamental to painstaking. It probably goes without saying, but a face-to-face meeting which has a prospective consultant, advisor or marketing manager is a must. Relying only on recommendations from your most trusted friends and family members won’t suffice; it is ultimately up to you to make certain your business/brand are safe and being put to perform to fulfil your specific goals. So what do you need to know? Here’s a list of questions to allow you to prepare for the initial meeting: (more…)
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A Customer

Articles, customer acquisitions, customer retention, loyalty, marketing, niche
Sam Walton founder of Wal-Mart nicely describes A Customer... A customer is the most important person in any business A customer is not dependent upon us. We are dependent upon him/her. A customer is not an interruption of our work. He/she is the sole purpose of it. A customer does us a favor when he comes in. We aren't doing him a favor by waiting on him/her. A customer is an essential part of our business--not an outsider. A customer is not just money in the cash register. He/she is a human being with feelings and deserves to be treated with respect. A customer is a person who comes to us with needs and wants. It is our job to fill them. A customer deserves the most courteous attention we can give him/her.…
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Customer loyalty – managing, understanding and profitability

Articles, customer acquisitions, customer retention, loyalty, niche, segmentation
[caption id="attachment_39" align="alignright" width="300" caption="Know your customers"][/caption] It is of vital importance that organisations understand what drives both value and delight for their customers. Adopting a customer centric vision enables an organisation understand their customers, deliver customer delight and drive for loyalty. One fundamental issue we forget is that different customers have different requirements and will be delighted in different ways. Segmentation and data analysis are critical if an organisation is to generate loyalty from different customer segments. (more…)
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Customer loyalty can be a long process. You can start by doing few simple things:

Articles, loyalty, niche, testimonials
Follow up with clients once per month Keeping an open dialog always helps. Make sure you talk general things than pure business.  Remember this will help you understand your client needs and better understanding will help service them better. Network with companies that compliment your niche Find out what complements your niche. Learn some of the business/marketing techniques they use to build their business. You will be surprised to know that some ideas as relatively easy to implement. This will make you more proactive. (more…)
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