Walgreens appoints Graham Atkinson as Chief Customer Experience Officer to develop its loyalty

Walgreens appoints Graham Atkinson as Chief Customer Experience Officer to develop its loyalty

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America's largest drugstore chain Walgreens announced that Graham W. Atkinson will be joining the company as Senior VP and Chief Customer Experience Officer, effective Jan. 24. Graham Atkinson will be responsible for developing and leading the company’s loyalty strategies with a specific emphasis on the customer experience. Most recently, Graham Atkinson was President of Mileage Plus for United Airlines, one of the world’s leading customer loyalty programs with more than 50 million members. In that role, he was responsible for improving the effectiveness of the customer loyalty program and extending the reach and impact of the marketing efforts for the program. While at United, he previously served as Executive VP and Chief Customer Officer and Senior VP-Marketing. Graham has 20+ outstanding years in marketing, customer experience, sales and operations at…
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Wyndham and Choice Hotels sued over their loyalty program

Wyndham and Choice Hotels sued over their loyalty program

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This is a reminder for all loyalty professionals not to take things for granted. Sara K. Clarke recently reported in Orlando Sentinel that the Wyndham and Choice Hotels are being sued over their loyalty program. Source: “Hoteliers sue over loyalty program” By Sara K. Clarke, Orlando Sentinel, January 11, 2011 Franchisees have filed class-action lawsuits against two major hotel brands, saying the companies are illegally taking loyalty fees for guests who, in some cases, don't even know they've been enrolled in frequent-stay programs. The suits, filed in U.S. District Court in Orlando last month, allege that Lawyers for the hoteliers have asked for more than $260 million in damages from Wyndham, and more than $225 million from Choice — figures they termed "very conservative." Choice's hotel brands include Clarion, Quality and…
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Southwest revitalises their popular Rapid Rewards loyalty program

Southwest revitalises their popular Rapid Rewards loyalty program

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Southwest’s popular Rapid Rewards loyalty program will be revitalised to a points-based loyalty scheme with based on money spent for a ticket. You don’t need to worry if you have already accrued credits, Southwest will convert your credits to points and customers will not lose out. This is a very clever way of extending the loyalty currency. With the revitalised program, customers will accrue points whenever they buy a ticket with higher multiples for higher levels of their three-tiered pricing. Southwest is also setting up a redemption system which enables customers to purchase other travel through a third-party vendor. Southwest has partnered with a third-party provider, Maritz, to offer additional rewards such as international flights, hotels, car rentals, gift cards and other products. Points will not expire as long as…
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Australian golf courses awaits Etihad Guest’s golf competition winners

Australian golf courses awaits Etihad Guest’s golf competition winners

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Etihad Airways and Etihad Golf Club have joined hands with the Tourism Queensland, to initiate a global online promotion offering six golfers across the world to take a chance on a golfing trip to Queensland, Australia. Membership of Etihad's award-winning loyalty program Etihad Guest recently reached one million, and as membership grows, it looks for new ways to offer their members unique, innovative, and exclusive opportunities. This promotion campaign to win a golfing trip to Queensland will promote the broader benefits of Etihad Golf Club and Etihad Guest loyalty program to a global audience. Marketing teams of Etihad Airways, Etihad Golf Club, and Tourism Queensland have decided to launch a program on global basis in 2011 and if it becomes successful then it be will repeated twice in a year.
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Apple races ahead of Samsung in Korea

Apple races ahead of Samsung in Korea

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South Korea had 4.52 million users of smart phones, at the end of September, with a quarter of them using the iPhone. Customers have switched from Samsung to Motorola’s Razr, and now the Apple’s iPhone. The cool design, look and feel, and the itunes ecosystem of Apple has given reasons for customers to trade their loyalty. (more…)
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