Air China ranks among the world’s 500 most influential brands for five years running

Air China ranks among the world’s 500 most influential brands for five years running

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World Brand Lab, an internationally renowned rating agency, bestowed awards upon the world's 500 most influential brands at the recent World CEO Annual Conference 2011 held in Hong Kong. With a brand valued at USD 7.6 billion, Air China stands at number 345 in the rankings, 38 slots more advanced than in 2010 - the 5th fastest brand moving towards the top. Air China is also the only Chinese carrier featured in the rankings. (more…)
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Volkswagen Singapore and Tribal DDB launch first augmented reality print in Singapore, powered by Apple iOS devices

Volkswagen Singapore and Tribal DDB launch first augmented reality print in Singapore, powered by Apple iOS devices

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A new augmented reality experience greeted Singaporeans on the first day of the new year. An interactive print advertisement placed by Volkswagen Singapore in the local daily, The Straits Times, allowed readers – for the first time – to partake in user interaction with a print ad using their Apple iOS devices to discover the whole range of Volkswagen models. (more…)
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Citibank introduces Facebook App to make loyalty rewards social

Citibank introduces Facebook App to make loyalty rewards social

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Citi today announced the first Facebook application from a loyalty program that is both a rewarding and social experience: the Citi ThankYou® Point Sharing App. This new Facebook app makes it quick and easy for ThankYou® Rewards members who are Facebook friends to pool their points together, and use their points’ collective value towards a shared goal or reward. ThankYou members on Facebook can combine their points to make a charitable donation, or choose from millions of rewards on www.thankyou.com, from travel to electronics. “With the new ability to pool points together through their social networks, ThankYou members can rally their friends towards a bigger reward – whether they are interested in combining points to book a weekend getaway or supporting a common cause.” (more…)
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Microsoft and Nissan establish strategic relationship to blend technology and business

Microsoft and Nissan establish strategic relationship to blend technology and business

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Microsoft and Nissan has announced a strategic relationship to collaborate and create a next-generation dealer management system based on Microsoft Dynamics CRM. Using the powerful foundation of Microsoft Dynamics CRM and the automotive industry expertise of Nissan, the two companies will blend dealer and customer relationship management and social collaboration tools into a solution that will help Nissan develop a stronger relationship with its customers, drive dealer sales and increase market share on a global scale. The solution will then utilize the Windows Azure platform, taking advantage of the economies of scale and flexibility offered by Microsoft’s public cloud offerings. (more…)
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Heinz ranks number one in customer satisfaction

Heinz ranks number one in customer satisfaction

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H.J. Heinz Company ranked first in overall customer satisfaction among all 225 companies in 47 industries in the 2011 American Customer Satisfaction Index™ (ACSI), which was released last month.. “Heinz has a long track record of combining consistent quality with value pricing and successfully accommodating its products to a wide range of consumer tastes. As a result, Heinz’s ACSI scores are exceptionally strong and it remains a costly proposition for competition to take away its customers” (more…)
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Starwood adds Foursquare to their loyalty program

Starwood adds Foursquare to their loyalty program

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Foursquare has partnered with Starwood Hotels and Resorts to begin offering members of the Starwood Preferred Guest (SPG) loyalty program additional points, badges and rewards for their checkins at participating hotels. Beginning Tuesday, Foursquare members who connect their SPG and Foursquare accounts will earn 250 bonus Starpoints when they check in with a confirmed reservation at one of more than 1,000 hotels. Starwood first announced the new program Tuesday morning via its SPGInsider Twitter account, tweeting: “Checking-in just got even more rewarding. Link your SPG acct with foursquare and earn bonus Starpoints, visit http://bit.ly/SPG4Square.” Starwood is also hiding a Free Resort Night Award at some hotel locations. SPG members may find and unlock the reward by checking in between now and May 31, 2011. SPG members who check in frequently…
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