Starbucks introduces innovative cross-channel, multi-brand loyalty program

Starbucks introduces innovative cross-channel, multi-brand loyalty program

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The announcement by Adam Brotman, chief digital officer, of an expansion of the company’s loyalty and rewards program, and an industry-first innovation that will enable customers to earn rewards for grocery channel purchases that can be redeemed in Starbucks retail stores and is expected to double the number of customers enrolled in the company’s programs in fiscal 2013. Starbucks world-class My Starbucks Rewards™ loyalty program continues to resonate with customers, driving increased revenue, traffic and purchases and further differentiating Starbucks from competitors. Adam Brotman, chief digital officer, announced the exciting evolution of the My Starbucks Rewards™ loyalty program into the world’s first cross-channel, multi-brand loyalty program, reflecting further successful execution against the company’s Blueprint for Profitable Growth strategy. Key highlights of the new program: • Beginning in May, customers will…
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Lululemon puts loyalty over profits, orders recall

Lululemon puts loyalty over profits, orders recall

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Lululemon Athletica, the Vancouver-based retailer of trendy workout gear, admits the recent recall of its black Luon pants will put the pinch on earnings this year, but says keeping customer loyalty is paramount. "Delivering the top quality our guests expect is a critical factor in our differentiation in the market place," CEO Christine Day said in delivering an upbeat fourth-quarter earnings report Thursday that slightly exceeded expectations but produced a conference call dominated by questions from analysts over the recall. The company, which operates 211 stores in North America and Australia, said earlier this week it was pulling some of its stretchy black pants from shelves because of manufacturing problems that made them too sheer. Source: The Canadian Press  
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Priceline.com strengthens strategic relationship with United Airlines

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Priceline.com announced a new long-term agreement with United Airlines, with plans to implement the United Technology Application, powered and supported by Farelogix, as the primary connectivity between the two parties.  Priceline.com customers will continue to have access to United fare content, and United and priceline.com will work together to develop innovative ancillary products and services to be delivered through the United Technology Application. Booking of tickets using the United Technology Application began earlier this year. "We are excited to roll out this new connectivity and strengthen our long term strategic relationship with United," said Brigit Zimmerman, priceline.com Vice President, Air. "We continue to develop our relationships with efficient and innovative partners like priceline.com and Farelogix," said Tom O'Toole, United Airlines Sr. Vice President, Marketing and Loyalty. Source: Priceline.com
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Omega honors 30 companies for delivering ‘World-Class’ Customer Service

Omega honors 30 companies for delivering ‘World-Class’ Customer Service

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The Omega Management Group Corp., specialists in driving companies' revenues and profits by implementing Customer Experience Management (CEM) strategies that increase customer and employee satisfaction, announced today that 30 companies have qualified to receive its NorthFace ScoreBoard Award(SM) for 2012. Omega also recognized three organizations for meeting the rigorous employee customer relationship training requirements needed for CEMPRO(SM) certification. Now in its 13th year, the NorthFace ScoreBoard (NFSB) award is presented annually to companies who, as rated solely by their own customers, achieved excellence in customer satisfaction and loyalty during the prior calendar year. The Certified CEM Professional (CEMPRO) program was established in 2010 to provide best-in-class training curricula for organizations who want to ensure that their customer-facing groups have mastered the skills needed to deliver consistently exceptional customer experiences. CEMPRO is administered by Omega's…
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Samsung launches e-Loyalty promo

Samsung launches e-Loyalty promo

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Mobile handset market leader Samsung has introduced a new e-loyalty promo dubbed ‘Di bi na sa di biom’, to reward customer loyalty in Ghana. Over the next 90 days, customers of Samsung who buy any of the selected range of genuine Samsung phones, qualify for instant prizes and upon registration of phone on e-warranty platform, would also enter into a draw and stand a chance to win weekly and monthly prizes. The prizes include a Hyundai i10, Samsung LED TV sets, Microwaves, airtime from Airtel, Samsung phones, branded wears and other exciting souvenirs. A statement from the company said to participate, customers would have to buy any original Samsung phone from the selected range of products such as Keystone, Chief Hero, Nari, Ch@t222, Quattro, Galaxy Pocket, Galaxy Music, Galaxy S…
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“Showrooming” by Consumers using mobile devices is transforming retail shopping

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New Survey Data from Aprimo Urges Greater Focus on Customer-driven Brand Experience New research by Aprimo®, a Teradata company, in collaboration with Forrester Research analyst Sucharita Mulupuru, found that one in five consumers is now “showrooming” – the practice of visiting retail stores to try products, but then checking a mobile device for the best price online. Of those consumers already showrooming, 33% say they ultimately used the information to buy elsewhere. The trend is only expected to continue growing, too, as 96% say they plan to use their smart phone to research prices the same way or more in the future. “This research confirms what many in the retail industry have suspected: Showrooming is here to stay,” said Sucharita Mulpuru, vice president and principal analyst for Forrester Research, who…
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Michael Birkin will join as Chief Marketing Officer at Acer

Michael Birkin will join as Chief Marketing Officer at Acer

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Acer has recently recruited a new chief marketing officer (CMO), Michael Birkin, chairman of marketing service company, Red Peak, to assist the company to reconstruct and strengthen its marketing team as well as help plan a new strategy for promoting its brand. At the same time, Acer also invited Dell Taiwan's ex-director of R&D, Josephine Tan, to join its marketing team, according to sources from the upstream supply chain. The sources pointed out that the new CMO will be station in Taiwan starting December. Originally posted on The Inquisitr
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Indian temples embrace technology to attract pilgrims reports Renewed Vision

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With thousands of visitors to places like Tirumala Tirupati Devasthanam, Saibaba Sansthan, and Mata Vaishno Devi, it is often hard to accommodate every pilgrim wishing to experience the religious temples. So, the board managers of the temples have agreed to start using new IT databases for many activities including online booking, darshan, and accommodation. The project to implement the system was given to a company called “Cognizant” back in May of 2010. The project was to contain nearly 37 applications and so far, 15 are under way. According to sources, almost 1,500 pilgrims use the new system every day. With sometimes up to 40,000 people visiting the temples on the weekends, they hope that the online usage will steadily increase until it becomes almost a way of life for pilgrims…
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FiveStars adds Chris Luo, former Facebook & Google senior executive to its team

FiveStars adds Chris Luo, former Facebook & Google senior executive to its team

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FiveStars, the customer loyalty network for local businesses, announced that seasoned technology veteran, Chris Luo, has joined as Vice President of Marketing. Luo was formerly Facebook's Global Head of Small and Medium Business Marketing. During his tenure at Facebook, Chris Luo built and ran the Global SMB Marketing team based in North America, Europe, Asia-Pacific, and Latin America. This team was responsible for all marketing activities driving SMB adoption of Facebook's business products, including Facebook Ads and Pages. Before joining Facebook, Luo led acquisition marketing at Google for their AdWords product across all of Asia-Pacific. Source: MarketWire
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Consumers trust Amazon twice as much with their personal data as they do Facebook

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When it comes to companies dealing with personal consumer data, grocery stores are most trusted of all.  Placecast has announced results of a survey which reveals that U.S. adults are more than twice as likely to trust Amazon with their personal data as they are Facebook. Grocery stores were rated as the most trustworthy in terms of consumer data usage when compared with Facebook, Amazon, Google, and cell phone providers. The data comes from the third wave of a poll commissioned by Placecast and conducted online by Harris Interactive in February. The poll, entitled The Alert Shopper III, focused on Americans’ acceptance of various modes of marketer communication, including newer forms of contact through mobile devices. In this year’s wave of the survey, questions were added about relative levels of…
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