How an EPoS system can help you to set-up and manage engaging Loyalty Schemes

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Retaining customers should be at the forefront of any business owners’ mind. Your customers can be your biggest ambassadors so long as you give something good to shout about. Running a loyalty scheme is a great way to encourage existing customers to return and also give an incentive to new customer to visit for the first times. Many shops, cafes and restaurants simply offer a paper card and stamp scheme but using your EPoS system, there is an even better way to implement your loyalty scheme. Using the paper and stamp approach, the only thing you gain from the scheme is that customers return to get their free coffee, meal or product. However, using retail or hospitality technology systems such as EPoS, you gain better control over your promotions, and…
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Why you need one loyalty strategy for customers AND employees

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Loyalty is a fluid concept. We are loyal to our football teams, but are we really loyal to brands? Equally, can you ever be truly loyal to an employer? Understanding loyalty is key to understanding the strategies that strengthen loyalty, and this applies for both customers AND employees. They’re both human beings, and they both understand that loyalty stems from no more than the memory of past interactions between your brand and that person. They’re both human beings who dictate the profitability of your business through their engagement with your brand. If customers love it, they buy it. If employees love it, they sell it. That’s why, as a business, you need one loyalty strategy Building a strong brand We may have strong external brands, but do we back that…
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Stop throwing away money! Do you have a proper sales funnel?

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Are you finding it hard to make money from your blog? If so, you're not the only one. It probably seems like whatever you do is never enough. Maybe you've become desperate and are trying to push as much offers on your readers as you can. Making money from your blog isn't quite rocket science, even if it feels that way in the beginning. The simple reason you aren't making as much money as you should is because you haven't built a proper sales funnel. You won't get anywhere without a sales funnel Think of a sales funnel like a satellite navigation system. Its purpose is to guide the customer to where you want them to go. Eventually the sales funnel will include an offer which the customer will be…
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Effective ways to measure the effectiveness of outdoor marketing campaigns

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An outdoor marketing campaign, or out of home marketing, is an ideal way to reach out to many consumers at one time. When considering your marketing campaign as a whole, it is important to use outdoor tools to reach as many people as possible. Outdoor marketing is defined as commercial information that is transferred in a visual aid over structures and signs erected outdoors. The main goal is to not only inform consumers of your goods and services, but ultimately benefit the community as a whole. There are a number of outdoor marketing tools that can be used. This includes painted or projected images, freestanding signs in frames, bus shelter advertisements or vehicle wraps. However, the most popular type of outdoor marketing is billboards. Regardless what type of outdoor marketing…
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Best ways to increase your Social Network popularity

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No doubt about it, social media can be one of the most effective marketing tools available. That is only if you use it correctly. Engaging your audience and pulling new leads for your business via social media all boils down to your popularity. Your popularity will determine how people see and interact with your brand, and will also greatly influence your profits. If you find yourself lost and not knowing where to start, then this will probably be the best guide you'll ever come across. Here are a few tips that will dramatically increase your social network popularity. Pay attention to the things you share! In social networks, sharing pics, information, interesting websites, and trending news can bring a significant boost to your popularity. This is because sharing these particular…
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What is co-branding and how it can benefit companies

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Co-branding, as the name suggests, is the phenomenon wherein two companies merge their brands to produce one type of service or product. This doesn't necessarily mean that the two organizations will merge together to form a single corporation. While remaining as separate entities, these two can join forces in order to produce a product or service that caters to a certain need of their consumers. In a way, this is a true partnership, as the two organizations will end up with a win-win situation as a result of co-branding. How the partnership will work will depend on what the two organizations agree on, although it is important that the relationship should be mutually beneficial. It's not necessary for the co-branding to result in a new brand. In some instances, the product carrying the…
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Marketing tricks that work on us

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We get sucked in by ads every day and most of the time it’s no big deal. We are consumers, and that will never change. We need to replace products that we have finished, and we are always on the lookout for products that will improve our lives. We just have to be aware of the psychology that marketing experts employ so that we don’t end up regretting impulse buys. Buy More Save More This one works on me all the time. For one thing, I hate to pay extra for shipping so if a company offers free shipping on orders over a certain amount, I am much more likely to search the site for another item to buy to get me the free shipping. The only way this really…
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Modern Marketing – How it’s changed

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In today’s constantly-connected world, it can be difficult to remember that just a few short decades ago, there weren’t that many ways for businesses to market their goods and services. The marketing industry changes every day, and mobile technology is responsible for most of those changes. In this article, you will learn how marketing has changed, and how companies are using less-conventional methods to keep up with those changes. (more…)
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15 Smart ways to retain your customers

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Whether you are a start-up or an established business, you certainly have customers who pay you. However, how to retain customers is a worry for everyone. Competition is huge and if you are unable to retain customers, your bottom line will be affected. Customer retention should be an enduring practice and mostly this becomes the key to long-term success of your business. Believe me, you are not the only one offering whatever you have to offer to your customers. For this reason I have outlined 15 ways that might help you retain your customers. Hope you find them useful. (more…)
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