You Are Annoying Your Customers. Do You Know Why?

You Are Annoying Your Customers. Do You Know Why?

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Today, marketers are working to increase communication channels from social media up to retargeting. In addition to it, they are increasing not just their sales but also their ability to irritate and annoy. If you were to ask somebody what annoys them about technology, you are likely to get a rapid and fast answer. But the same question asked regarding why they get annoyed, the responses will not be as clear or fast. Repetitive Facebook ads, slow Internet connections, auto-correct etc are the things that annoy but why? If marketers are to be successful and effective at their jobs, they need to devise how to increase sales while at the same time, minimizing levels of annoyance inflicted in this era of information overload and endless digital distractions. Top of the…
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Seven Simple Ways to Increase Brand Awareness

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Wikipedia says it in plain English - Brand awareness is the extent to which the consumer associates the brand with the product that they wish to purchase. It is the brand recall and the brand recognition of the company to the consumers. Brand recall is the ability of the consumer to recollect the brand with reference to the product whereas brand recognition is the potential of the consumer to retrieve the past knowledge of the brand when enquired about the brand or shown an image of the brand logo. Brand awareness is an essential part of brand development which helps the brand to stand out from the others in this monopolistically competitive market. A brand name that is well known to the great majority of households is also called a household…
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Three simple points to increase youe email open rates

Three simple points to increase youe email open rates

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Do you monitor your email open rates? You might think that this is a silly question, but tons of small businesses forget to monitor or to check this. If your email marketing open rates have slumped in the last six months, it means you need to look into this. Seriously, if you want to get the message across you need to make the emails relevant and exciting. I know your next question, what is a good open rate? Well, like any other consultant I would like to say, “It depends”. However, this is not entirely true. Generally, I believe you should have a open rate of more than 18-20%. This is based on the assumption that your prospects/customers have willingly subscribed to receive your email updates. You are also required…
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Five marketing blogs to follow

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Last week I dear friend asked me "Can you suggest five good marketing blogs". And I said, No Problem. Well, it took me about 3 days to send him five links. I follow quite a number of blogs and websites, but I wanted to send me a list which would be useful to him (considering he is managing a business and not a hard core marketer). This is the list which you might be interested as well; Duct Tape Marketing Duct Tape Marketing is one of my all time favourite  Duct Tape Marketing is updated on a daily basis. You will find content related to small business marketing topics. Mari Smith Mari Smith writes on a weekly basis on social media. Mainly covering Facebook, Google+, relationship marketing, and reputation management. Brian…
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Six ways to lose your best customer

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Guest Post by Kathy Cady It is certainly normal for customers to patronize the products or services of a company which they believe in. These customers would even become loyal patronizers if they know that they are being valued by the company. However, if something goes wrong with the way they are being treated, customers would never hesitate to turn their heads to other companies who offer the same product or service.  If you are an entrepreneur or a businessman, check out the following ways to lose your best customer and avoid doing any of these: Lack of appreciation One of the most common reasons that customers turn the other way is because they do not feel that they are being appreciated.  Even a simple “thank you” expressed with the sincerest smile is already enough to make your…
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Four tips to start writing right content for your business

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Believe me, customers craft on the spot often unintentional judgment when they read the words on your website or in your e-newsletters. As a business owner of a SME it’s very important to maintain the interest of the right customers. Unambiguous and effective communication is the key to attracting more customers, so choose your words wisely. However, for some business professionals it can just be too hard and time consuming, and suddenly content becomes someone else’s responsibility. Many a times it is very important to sit down and write the content yourself. Here are four tips to get you started: (more…)
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Engage your customers with free information

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You might be thinking as how do I engage my customers on a regular basis. Well, engaging and getting them to be interested in your company product range can only be done if you soft sell your company. One of the ways to do this is to offer a free report on things like market trends, industry news, etc. This not only applies to big companies, but small businesses can also do this with ease. I believe all business can offer a report or article demonstrating how to choose something: a vacuum cleaner, a lawyer, a courier company, a wedding planner. One of the ways to produce a report is to get yourself interviewed. Please make sure you record the inerview and then get someone like a copywriter to transcribe…
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WEX and CashStar partner to provide eGift Card Services in Australia and New Zealand

WEX and CashStar partner to provide eGift Card Services in Australia and New Zealand

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WEX Inc. a leading international provider of physical, digital and virtual corporate card payment solutions, today announced a strategic partnership with CashStar, a leading global digital gifting and incentives company, to offer eGift Card services in Australia and New Zealand. WEX is one of the largest gift card processors in the Australian and New Zealand markets, and this new platform adds to its capabilities customized for the region. "Gift giving has changed rapidly with technology and we have seen increasing demand for digital, or eGift Cards, across the retail sector as well as in corporate gifting, incentives and rewards," said Sonia Ciaglia, general manager, Prepaid Cards, Wright Express Australia. "Our partnership with CashStar allows us to provide our customers with the latest digital gifting capabilities in time for the upcoming holiday giving season, and our platform enables retailers to…
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Seven essential online engagement tips

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Feeling that you haven’t engaged this month with your customers? Don’t panic, online engagement can be your saviour. However, before diving head on into the world of online engagement, remember it comes with its own set of risks and being on your guard is a priority. Here are seven essential online engagement tips that will help you wade through the muddy waters and make your engagement meaningful.   Use a separate email account First things first, it is best if you create a new business email account for social media and online engagement. The reason behind this is that you will not be bombarded by mails and requests from customers expressing their concern/frustration on your regular work email account. Moreover, your work ID will be shielded from spam mails.  …
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Get caught in the middle: How your website can bring businesses and consumers together

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The term “middleman” has gotten a bad rap in recent years. It’s seen as unnecessary or even as a barrier to the buying process. But today’s consumers have more buying choices than ever, as well as a desire to spend more wisely, so they want trusted sources to help them make the best choices. Play your cards right and you could be that trusted source. A successful brand is based on trust, and one way to build trust is to help consumer make the right decisions about everything from cars and homes to food and clothing. Here are a few ways your website can bring consumers closer to businesses – and change the perception of middlemen. Blogging and Social Media Many bloggers have become famous writing about what’s new and…
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