Importance of Brand Positioning and Some Common Mistakes
Brand positioning refers to the way that a brand is perceived by consumers in comparison to its competitors. It involves identifying the unique attributes of […]
Brand positioning refers to the way that a brand is perceived by consumers in comparison to its competitors. It involves identifying the unique attributes of […]
Less than two weeks after the announcement of its acquisition of US healthcare company One Medical, Amazon is continuing its expansion with a US$1.7 billion […]
Brendan Walker-Munro, The University of Queensland You walk into a shopping centre to buy some groceries. Without your knowledge, an electronic scan of your face […]
Launching a new product to market is often hit-and-miss. But researchers have developed a method that more accurately predicts the success of new products. For […]
Let’s get it straight from the start. A Value Proposition [aka market message] is a succinct statement that a company uses to summarize the core […]
Retail was in trouble long before COVID-19 hit. The past five years saw daily reports of store closures and retailer bankruptcies. The growth of online commerce […]
Industry association IAB Australia has issued an urgent call to action for brands, agencies, ad verification firms, and other companies in the digital advertising supply […]
Why do we remain in an abusive relationship with service providers? New research shows business customers will generally forgive their transgressions. Remember how you felt […]
Chris Stiff, Keele University During difficult times, we hope that everyone will pull together, keep calm, and work as a unit to ensure that society […]
You probably would have come across number whitepapers in your lifetime. We all know that Whitepapers are intended to be utilized a marketing instrument especially […]
Copyright © Loyalty & Customers