Dealing With Customers- Three Steps To Overcoming Early Stage Resistance

Dealing With Customers- Three Steps To Overcoming Early Stage Resistance

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  Customers Get Angry One of the greatest concerns of any customer facing employee or manager is the dreaded irate customer. You know the one; this is the customer that comes charging into your business with a scowl and has beads of sweat running down his face because he is so angry or upset about what your company just did to him. As a manager or employee about to deal with this client your mindset might just be “get ready, here comes a fight”! If this is what you are thinking, STOP immediately. Certainly it is important to recognize when an issue is about to arise but meeting resistance with resistance will only lead to both parties ending up upset. Instead you should recognize that you have a client that…
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Shortcuts To Success: Life Hacks For Your Business

Shortcuts To Success: Life Hacks For Your Business

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As a company, you know that time and money are your two biggest assets, and they’re the two things you’re constantly trying to find more of. Sometimes companies feel that in order to save money, they need to give up on something they truly want or need, but that’s not true. There are plenty of ways your company can easily find more time and more money without scrapping yourself down to the bare minimum. If your company is looking for shortcuts to success—and let’s face it, who isn’t—then you need to check out and use the following six life hacks for your business. 1. Invest in cloud computing. Most companies dish out a large sum of money on servers and other IT related technology and employees, but if you invest…
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Advantages of Mobile POS Systems

Advantages of Mobile POS Systems

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Everything, essentially, comes down to the key section of any retail business setup - most extreme client fulfilment. It’s not about supplanting the routine phone systems direct, yet seizing a genuine chance through the fuse of mobile purpose of deal software. As is the situation with a prestigious hardware store, where reps lead retail transactions on the spot itself, we present to you the five impending favourable circumstances that you can profit from as a retail specialist from phone systems direct. 1.      Enhanced Customer Experience  Firstly, on the spot transactions take out the chances for slips inconceivably. It, subsequently, lessens time to look at as the client and bargains agent similarly transact speedier from the same standing focus. Information entrance and wrong estimating lapses are enormously relieved in this procedure.…
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7 Apps To Take Your Customer Loyalty Program To Next Level

7 Apps To Take Your Customer Loyalty Program To Next Level

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Making the customers coming back for more is certainly the most seek after business principle but making it happen in reality is the toughest task of all. But with the introduction of customer loyalty program, now you can make it happen. But still there is a catch to it. People have become less inclined to the idea of carrying so many plastic rewards cards. However, do not feel disappointed because there are hundreds of mobile applications available that allow people to take advantages of your existing customer loyalty program without requiring them to carry the plastic card all the time. This is a happy relief from the burden of carrying around a fat wallet. Here we are going to give a round-up of some cool applications that will add a…
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Five Essential Methods to Safeguard Your Customer Participation with Mobile Story Building

Five Essential Methods to Safeguard Your Customer Participation with Mobile Story Building

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Great stories whether coming in the form of movie, book or even as a marketing campaign remain a powerful way of resonating with audiences. However, as the consumer is increasingly becoming social and mobile, he or she wants to interact with that story and not just to be exposed to it. For consumer and marketers, continued innovations have made it possible for the audience to have a say and influence in its outcome as the story unfolds. The new, in-the-moment kind of relationship between audience and brand stories is the foundation of the emerging new tactic called story building. This is essentially just an active method of telling stories. It puts social, mobile and big data to task and gets the customer involved as it goes along. The new approach…
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The Big Bang Of Social Media On Business

The Big Bang Of Social Media On Business

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As the use of social media grows more prevalent among consumers, business owners have had to step up their use of this powerful communication tool to maintain their competitive edge. Initially presented as a way for people to stay in touch with one another and to develop new connections and relationships, social media has become an essential aspect of marketing, customer feedback and retention as well as a new way to recruit promising job candidates. Instant Feedback from Customers Your business may have once relied on response cards for customers to fill out to evaluate the goods and services you provide or fielded complaints and praise in person or over the phone. It takes a lot of effort for customers to give you feedback, however, using traditional means. With an…
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Six Steps to Engage People

Six Steps to Engage People

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If you are associated with any kind of business, then you definitely know that it is all about people and their satisfaction, since they include both customers and staff. Therefore, it is important that you should engage them in order to know their likes, dislikes and needs. If you respond to their issues positively, you will be able to build a long term relationship. However, there are six points which you can learn on how to engage people. Moreover, you can entrust others with the points you have learnt. Give all your attention to a single person or group: Give each person his or her own time. Respond to their concerns or give them what they actually want from you. Your communication skills should be flexible: Learn to talk the…
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How To Double Your Content Marketing ROI In 2014

How To Double Your Content Marketing ROI In 2014

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As you know, the month of December always comes with many special traditions. Apart from having fun and enjoying the holiday season, winding up projects and preparing for the future projects involves a major part of evaluating and assessing how you performed in relation to the ambitious goals set at the beginning of the year. 2013 was for many businesses, the year to publish daily and launching a blog, do weekly guest posting and grow social media accounts. As 2014 comes and none of all these occurred, I can only advise one thing, master that editorial calendar of yours. Without observing strict accountability incentive to allow things go smoothly, considering to apply principles for content marketing gets really important. The first action is to set up a deadline for activities…
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How To Make Your Customer Service Truly Authentic

How To Make Your Customer Service Truly Authentic

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By Sophia Wright. In order to deliver a customer service that is authentic and unique, it’s important that companies are able to tap into their customers’ unconscious. This involves not simply focusing on things like time taken to solve a problem or the number of queries your company receives in a week. It means understanding the desires, fears and emotions that happen to be at the heart of every successful sale and interaction, which your customers themselves may not even be aware of. In a September 2013 study by advertising agency Young & Rubicam (R&Y), major brands were rated first on aspects that customers find consciously fulfilling. This placed brands like Amazon, Google, Apple, McDonalds, Starbucks and Whole Foods high on the list. But when reshuffled to reflect the satisfaction…
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Calculating Marketing’s Value

Calculating Marketing’s Value

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Considering fast changing trends in the marketing will surely come off as the most dynamic profession in the business world. You will all agree with me that the traditional marketing approaches like print media have become more or less influential on consumer tastes regarding buying decisions. In the recent past, marketing executives have to be analytical on evaluation of their approach on the advertising and marketing strategies or else, it will be more declining position in marketing expense that don’t bring worthiness as return on investment.  This has seen the evolution of industry forcing the marketers to improve their game in order to keep up with the changing business trends and modalities or else they will be rendered absolute with time. The cost of doing business and the environment has…
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