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rearden

Former Yapta CEO Tom Romary joins Rearden Commerce to lead the company’s consumer and loyalty services business

On January 2, 2012, in Appointments, by Chintan Bharwada
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logo_ifma

Alfredo Ortiz of CSM Bakery elected to IFMA’s Board of Directors

On January 2, 2012, in Appointments, by Chintan Bharwada
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Starbucks logo

Starbucks adds social media entrepreneur Clara Shih to their board

On December 19, 2011, in Appointments, by Chintan Bharwada
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audi logo

Audi appoints Jeri Ward as the first-ever Director of Customer Experience

On December 16, 2011, in Appointments, by Chintan Bharwada
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DELTALOGO

Delta Names Tad Hutcheson Vice President – Community and Public Affairs

On December 3, 2011, in Appointments, by Chintan Bharwada
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US Cellular

US Cellular appoints Carter S. Elenz Executive Vice President, Sales and Customer Service; Alan D. Ferber named Executive Vice President, Chief Strategy and Brand Officer

On May 3, 2011, in Appointments, by Chintan Bharwada
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gfk

Howard Lax appointed as VP of GfK’s Customer Loyalty subsidiary

On February 15, 2011, in Appointments, by Chintan Bharwada
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Recent Appointments 

  • Former Yapta CEO Tom Romary joins Rearden Commerce to lead the company’s consumer and loyalty services business
  • Alfredo Ortiz of CSM Bakery elected to IFMA’s Board of Directors
  • Starbucks adds social media entrepreneur Clara Shih to their board
  • Audi appoints Jeri Ward as the first-ever Director of Customer Experience
  • Delta Names Tad Hutcheson Vice President – Community and Public Affairs
 

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Customer Retention Articles

  • Top 10 tips to empower your sales force for greater customer retention that drives loyalty
  • Tailored Strategies for Customer Churn Management
  • Six steps to improve customer retention
  • Six key questions to audit a loyalty program
  • Marketing Mix for Retaining Customers

More posts: customer retention

Customer Loyalty Articles

  • Stimulate Loyalty – Power of networks, data and convergence
  • Six key questions to audit a loyalty program
  • Pros and Cons of Rewards Programs
  • Offering discounts often tends to reduce customer loyalty
  • Marketing Mix for Retaining Customers

More posts: customer loyalty

Buying Motives Articles

  • Marketing to teens - Five key points
  • It’s time to utilize deep customer knowledge
  • Is Loyalty a type of customer behaviour?
  • Impulse buying – Boosting your bottom-line
  • Buying motives – Do you know why do they buy?

More posts: buying motives

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