Articles
Six ways to lose your best customer
Guest Post by Kathy Cady It is certainly normal for customers to patronize the products or services of a company which they believe in. These customers would […]
Guest Author
Career
Three tricky interview questions for Marketing/Sales roles
If you’ve managed to get through to the interview stage for a sales or marketing position, then congratulations; this is no mean feat in itself […]
Articles
How an EPoS system can help you to set-up and manage engaging Loyalty Schemes
Retaining customers should be at the forefront of any business owners’ mind. Your customers can be your biggest ambassadors so long as you give something […]
Articles
The ultimate Customer Retention Program
Becoming an e-commerce merchant is like creating the ultimate customer retention program. Learn why joining the e-commerce world is so important in today’s digital era and how you can take your brick and mortar business online. […]
Articles
Why you need one loyalty strategy for customers AND employees
Loyalty is a fluid concept. We are loyal to our football teams, but are we really loyal to brands? Equally, can you ever be truly […]
Articles
Stop throwing away money! Do you have a proper sales funnel?
Are you finding it hard to make money from your blog? If so, you’re not the only one. It probably seems like whatever you do […]
Articles
Effective ways to measure the effectiveness of outdoor marketing campaigns
An outdoor marketing campaign, or out of home marketing, is an ideal way to reach out to many consumers at one time. When considering your […]
Articles
Best ways to increase your Social Network popularity
No doubt about it, social media can be one of the most effective marketing tools available. That is only if you use it correctly. Engaging your audience and pulling new leads for your business via social media all boils down to your popularity. […]
Articles
What is co-branding and how it can benefit companies
Co-branding, as the name suggests, is the phenomenon wherein two companies merge their brands to produce one type of service or product. This doesn’t necessarily […]
Articles
Marketing tricks that work on us
We get sucked in by ads every day and most of the time it’s no big deal. We are consumers, and that will never change. We need to replace products that we have finished, and we are always on the lookout for products that will improve our lives. We just have to be aware of the psychology that marketing experts employ so that we don’t end up regretting impulse buys. […]