Your new challenger: Conversion Killer

Your new challenger: Conversion Killer

Articles
Like the few political goons that swipe away the poll booths misleading the count of votes, conversion killers are those invisible culprits of the virtual world who snatch away all your leads and sales of the landing page thus reducing its visibility and SEO. Beware of the hidden sniffers who are waiting to sniff your value and breathe it in. You wouldn’t be aware what’s preventing the trafficking to get followed to your page. Fear of money wastage When you buy a product in a retail store and happily sway out admiring your new purchase, a sordid salesman smirks at you. Gradually our faith vanishes and we believe less. Next time your salesman tries convincing you with new product, you become more cautious lest you fall for their trap again.…
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How Retail Design Can Influence Buyer Behaviour

How Retail Design Can Influence Buyer Behaviour

Articles
There are many things that can influence buyer behaviour. A great product, strong brand values, and emotional ties are just three ways in which retailers can build relationships with their customers. But how can brands influence the behaviour or new customers – whether first time buyers or customers in a new territory? How can they influence the buying behaviour of customers who have no prior knowledge or experience with a brand? Simply by carefully planning the retail design within a store, brands can influence buyer behaviour and the customer journey around the store; helping to guide customers to right products and secure a sale. Here, we will take a look at a number of ways brands can achieve this: 1. Know Your Audience Before a brand can invest in quality retail…
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Using Big Data to Boost Customer Retention

Using Big Data to Boost Customer Retention

Articles
The increasing importance of Big Data is spearheaded by the need for firms to know as much as they possibly can about current and potential customers so that they can have the highest possible chances of regularly retaining customers. Customer retention is a highly important part of business success regardless of one’s industry. The term “Big Data” refers to enormous quantities of data on any imaginable subject. In relation to marketing, Big Data could refer to statistics on customer shopping and purchasing habits. Nowadays, Big Data that’s pertinent to an ambitious marketer could detail a wide variety of different factors, including where a customer is buying, how a customer is buying, when a customer is buying, where a customer is buying, and what kind of platform is being used when…
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Dealing With Customers- Three Steps To Overcoming Early Stage Resistance

Dealing With Customers- Three Steps To Overcoming Early Stage Resistance

Articles
  Customers Get Angry One of the greatest concerns of any customer facing employee or manager is the dreaded irate customer. You know the one; this is the customer that comes charging into your business with a scowl and has beads of sweat running down his face because he is so angry or upset about what your company just did to him. As a manager or employee about to deal with this client your mindset might just be “get ready, here comes a fight”! If this is what you are thinking, STOP immediately. Certainly it is important to recognize when an issue is about to arise but meeting resistance with resistance will only lead to both parties ending up upset. Instead you should recognize that you have a client that…
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Advantages of Mobile POS Systems

Advantages of Mobile POS Systems

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Everything, essentially, comes down to the key section of any retail business setup - most extreme client fulfilment. It’s not about supplanting the routine phone systems direct, yet seizing a genuine chance through the fuse of mobile purpose of deal software. As is the situation with a prestigious hardware store, where reps lead retail transactions on the spot itself, we present to you the five impending favourable circumstances that you can profit from as a retail specialist from phone systems direct. 1.      Enhanced Customer Experience  Firstly, on the spot transactions take out the chances for slips inconceivably. It, subsequently, lessens time to look at as the client and bargains agent similarly transact speedier from the same standing focus. Information entrance and wrong estimating lapses are enormously relieved in this procedure.…
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7 Apps To Take Your Customer Loyalty Program To Next Level

7 Apps To Take Your Customer Loyalty Program To Next Level

Articles
Making the customers coming back for more is certainly the most seek after business principle but making it happen in reality is the toughest task of all. But with the introduction of customer loyalty program, now you can make it happen. But still there is a catch to it. People have become less inclined to the idea of carrying so many plastic rewards cards. However, do not feel disappointed because there are hundreds of mobile applications available that allow people to take advantages of your existing customer loyalty program without requiring them to carry the plastic card all the time. This is a happy relief from the burden of carrying around a fat wallet. Here we are going to give a round-up of some cool applications that will add a…
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The Big Bang Of Social Media On Business

The Big Bang Of Social Media On Business

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As the use of social media grows more prevalent among consumers, business owners have had to step up their use of this powerful communication tool to maintain their competitive edge. Initially presented as a way for people to stay in touch with one another and to develop new connections and relationships, social media has become an essential aspect of marketing, customer feedback and retention as well as a new way to recruit promising job candidates. Instant Feedback from Customers Your business may have once relied on response cards for customers to fill out to evaluate the goods and services you provide or fielded complaints and praise in person or over the phone. It takes a lot of effort for customers to give you feedback, however, using traditional means. With an…
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How To Make Your Customer Service Truly Authentic

How To Make Your Customer Service Truly Authentic

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By Sophia Wright. In order to deliver a customer service that is authentic and unique, it’s important that companies are able to tap into their customers’ unconscious. This involves not simply focusing on things like time taken to solve a problem or the number of queries your company receives in a week. It means understanding the desires, fears and emotions that happen to be at the heart of every successful sale and interaction, which your customers themselves may not even be aware of. In a September 2013 study by advertising agency Young & Rubicam (R&Y), major brands were rated first on aspects that customers find consciously fulfilling. This placed brands like Amazon, Google, Apple, McDonalds, Starbucks and Whole Foods high on the list. But when reshuffled to reflect the satisfaction…
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Six ways to lose your best customer

Articles
Guest Post by Kathy Cady It is certainly normal for customers to patronize the products or services of a company which they believe in. These customers would even become loyal patronizers if they know that they are being valued by the company. However, if something goes wrong with the way they are being treated, customers would never hesitate to turn their heads to other companies who offer the same product or service.  If you are an entrepreneur or a businessman, check out the following ways to lose your best customer and avoid doing any of these: Lack of appreciation One of the most common reasons that customers turn the other way is because they do not feel that they are being appreciated.  Even a simple “thank you” expressed with the sincerest smile is already enough to make your…
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Three tricky interview questions for Marketing/Sales roles

Career
If you've managed to get through to the interview stage for a sales or marketing position, then congratulations; this is no mean feat in itself these days as there is just so much competition when it comes to applying for a job. However, you aren't at the finishing line yet as you still have to get through the interview process which can be harder than you might imagine. With more people seeking these positions than ever before, employers have started asking some really tricky questions which you need to know how to overcome. Here are a few tricky interview questions for marketing/sales roles and how to overcome them. Tip 1 - Can you tell me a little about yourself? Now, this might sound like a simple question at first, and…
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