3 Best Ways to Build Successful Launch Marketing Campaign

3 Best Ways to Build Successful Launch Marketing Campaign

Articles
Given the competitive nature of the every industry sectors days, it is becoming increasingly difficult to differentiate your company from the competition. It is safe to say that some companies already built up relationships with potential customers; others take advantage of their long established reputations/history which they use to attract new clients. However, all of these companies despite their strengths find it difficult to make themselves heard in customer communities. Despite the fact that there are many factors such as price, service fees, product offerings, etc. that need to be taken into account when putting together a suitable product launch marketing strategy, there are some other tips that can be used to help improve your chances of attracting customers to your company. It is important to bear in mind that…
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Importance of Market Segmentation

Importance of Market Segmentation

segmentation, strategy
Market segmentation is practised by most businesses in one form or another, as a way of streamlining their marketing strategy by dividing broad-based target markets into specific groups of consumers, and devising marketing methods that will appeal to each group. Some marketing practitioners also use behavioural segmentation to define their audience. Identifying viable segments Clearly defined market segmentation criteria not only ensure that customers are more likely to identify – and purchase – the product that is right for them; it also minimises wastage of resources, reducing the time spent marketing the wrong products to the wrong customers. It is important, however, to focus resources on market segments whose size, growth and profitability is good, both immediately and in the long run. The following 5 market segmentation criteria should be…
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Importance of Online customer loyalty is now being realised

Importance of Online customer loyalty is now being realised

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In the first years of e-commerce, it was generally accepted that customer loyalty and online shopping were mutually exclusive. The Web seemed to make customer loyalty irrelevant; at the click of a mouse, shoppers could effortlessly cover the globe in search of the lowest price, with little to hold them at one site. Yet, while it’s true that online shoppers can skip easily from one site to the next, a highly loyal segment of online shoppers has emerged nonetheless, and tools such as Internet bookmarks have led to usage patterns that are loyal, almost addictive. Today, loyal shoppers visit their favorite sites far more frequently than they would any bricks-and-mortar store. This surprising degree of customer loyalty can have an enormous impact on web-site profitability. We simulated the long-term economics…
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I wanna start a business – Yeah right!

I wanna start a business – Yeah right!

Articles
There are a number of questions which most of the people ask in business, but it is too hard for them to find their answers. Honestly speaking and with experience, I have to say that those who have left their formal employment and joined to business are influenced by two things. Either there are attracted towards success or are unaware of the loud failure. This fact brings them to learn the basics of business again and find answer to some basic but important questions. Like, how much do I make, how much do I charge and how much do I prospect and many more questions. Knowing the achievable and realistic will help you accomplish your goals irrespective of the nature of business you are involved in.? Many business operators will…
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Retailers should think beyond loyalty marketing

Retailers should think beyond loyalty marketing

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Australia’s retailers should rethink the role of loyalty management in order to keep pace and improve relevance with their customer base, finds KPMG research conducted for the Coca-Cola Retailing Research Council of Asia (CCRCA). The research report Making the Connection: Rethinking the role of loyalty management was based on in-depth interviews with over 50 executives and senior managers from 27 retailers across 13 countries in the Asia Pacific region. It revealed that retailers were slow to react to react to challenges brought on by increased competition and innovation in technology in a shrinking market. Strategies that worked for the past decade are no longer delivering the same returns. “The challenge that most retailers are currently facing is one of the evolving consumer. We are seeing an unprecedented rate of change…
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Three Techniques to Spice up Your Marketing Effectiveness Using Color

Three Techniques to Spice up Your Marketing Effectiveness Using Color

Articles
Think that you are entering into a local café and ordering a cup of coffee with some chocolate. Then they serve the drink to you in a green cup. There is a chance that you will not like your drink. Even though, there is no indication of the actual quality of the chocolate café or the chocolate, but you would probably evaluate it with its presentation. Do not be surprised by this. It may not even occupy much of your mind, but fact is that we all see the world through colors. Just imagine opening an orange, pink and blue website. You will probably leave it immediately. Also, pictures of a site colored in silver, white and grey with accompanying crisp beautiful pictures will grab your attention. So, you can…
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Marketing Meets Philanthropy – Ways to Kick Start Cause Marketing

Marketing Meets Philanthropy – Ways to Kick Start Cause Marketing

Articles
A number of retail brands, which are forward looking, have landed on the quantifiable successes of marketing in a sector that appears most unlikely, the field of philanthropy. What come to the mind first are appeals for more support to noble citizenship. Of course, there are noble reasons for charitable company commitments, like raising visibility, showcasing values of the company as a means for achieving goals or even giving back, but strategic ways do exist which can be affected by philanthropy. It begins by remembering that marketing is the key word in marketing. The best example is eBay, which has come up with a very robust cause-related marketing machine online that is also contributing to ROI. Effectively, eBay has created a retail-cause based on the philosophy that giving work and…
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Smart Ideas to Involve Your Board on Upcoming Marketing Activities

Smart Ideas to Involve Your Board on Upcoming Marketing Activities

Articles
Companies are concerned about their boardrooms. As a result, a number of organizations have become responsible on how their customers are engaged. How their marketing progress has been redefined by developments like those of social media, the mobile web together with thriving data even though some companies have different dynamics on how to engage their board members. How to bring the board into market One of the Asian technology-service companies realized the importance of board in marketing when directors were taken for a vocation to visit innovators and peer companies within the United States and later in Europe with their new CEO. The purpose of this vocation was to educate them about the importance of basic changes and make the board members appreciate the fundamental changes in growth of the…
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Shortcuts To Success: Life Hacks For Your Business

Shortcuts To Success: Life Hacks For Your Business

Articles
As a company, you know that time and money are your two biggest assets, and they’re the two things you’re constantly trying to find more of. Sometimes companies feel that in order to save money, they need to give up on something they truly want or need, but that’s not true. There are plenty of ways your company can easily find more time and more money without scrapping yourself down to the bare minimum. If your company is looking for shortcuts to success—and let’s face it, who isn’t—then you need to check out and use the following six life hacks for your business. 1. Invest in cloud computing. Most companies dish out a large sum of money on servers and other IT related technology and employees, but if you invest…
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Five Essential Methods to Safeguard Your Customer Participation with Mobile Story Building

Five Essential Methods to Safeguard Your Customer Participation with Mobile Story Building

Articles
Great stories whether coming in the form of movie, book or even as a marketing campaign remain a powerful way of resonating with audiences. However, as the consumer is increasingly becoming social and mobile, he or she wants to interact with that story and not just to be exposed to it. For consumer and marketers, continued innovations have made it possible for the audience to have a say and influence in its outcome as the story unfolds. The new, in-the-moment kind of relationship between audience and brand stories is the foundation of the emerging new tactic called story building. This is essentially just an active method of telling stories. It puts social, mobile and big data to task and gets the customer involved as it goes along. The new approach…
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