Customer loyalty – managing, understanding and profitability

Articles, customer acquisitions, customer retention, loyalty, niche, segmentation
[caption id="attachment_39" align="alignright" width="300" caption="Know your customers"][/caption] It is of vital importance that organisations understand what drives both value and delight for their customers. Adopting a customer centric vision enables an organisation understand their customers, deliver customer delight and drive for loyalty. One fundamental issue we forget is that different customers have different requirements and will be delighted in different ways. Segmentation and data analysis are critical if an organisation is to generate loyalty from different customer segments. (more…)
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Factors affecting member loyalty

alumni, association, customer retention, loyalty, membership
[caption id="attachment_25" align="alignright" width="300" caption="Factors affecting member loyalty"][/caption] Member loyalty is a strategic objective for most institutions. Managers around the world agree that new member acquisition alone will not ensure long-term success. Acquisition must be balanced with member retention and member development to optimize performance in the long run. There are many different terms used to describe the process of keeping members longer and becoming a greater share of each member’s lifestyle. It has been called many things, including the following: (more…)
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Customer loyalty can be a long process. You can start by doing few simple things:

Articles, loyalty, niche, testimonials
Follow up with clients once per month Keeping an open dialog always helps. Make sure you talk general things than pure business.  Remember this will help you understand your client needs and better understanding will help service them better. Network with companies that compliment your niche Find out what complements your niche. Learn some of the business/marketing techniques they use to build their business. You will be surprised to know that some ideas as relatively easy to implement. This will make you more proactive. (more…)
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Customer retention and university alumni

alumni, association, customer retention, membership
I believe that any company interested in maintaining a profitable business should be interested in customer retention marketing. Customer retention and customer retention marketing are crucial for converting one-time customers into long-term brand advocates. I am looking at customer retention purely from a university alumni angle (more so alumni associations). It seems that very few Australian associations have got it right in terms of retention. Most of them spend huge amounts for initial alumni acquisition but it seems alumni retention is not taken as a priority. It’s a real pity to see them acquire members, service them, and leave them unchecked for future sales/purchases and word of mouth marketing. (more…)
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