Get caught in the middle: How your website can bring businesses and consumers together

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The term “middleman” has gotten a bad rap in recent years. It’s seen as unnecessary or even as a barrier to the buying process. But today’s consumers have more buying choices than ever, as well as a desire to spend more wisely, so they want trusted sources to help them make the best choices. Play your cards right and you could be that trusted source. A successful brand is based on trust, and one way to build trust is to help consumer make the right decisions about everything from cars and homes to food and clothing. Here are a few ways your website can bring consumers closer to businesses – and change the perception of middlemen. Blogging and Social Media Many bloggers have become famous writing about what’s new and…
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Consumers trust Amazon twice as much with their personal data as they do Facebook

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When it comes to companies dealing with personal consumer data, grocery stores are most trusted of all.  Placecast has announced results of a survey which reveals that U.S. adults are more than twice as likely to trust Amazon with their personal data as they are Facebook. Grocery stores were rated as the most trustworthy in terms of consumer data usage when compared with Facebook, Amazon, Google, and cell phone providers. The data comes from the third wave of a poll commissioned by Placecast and conducted online by Harris Interactive in February. The poll, entitled The Alert Shopper III, focused on Americans’ acceptance of various modes of marketer communication, including newer forms of contact through mobile devices. In this year’s wave of the survey, questions were added about relative levels of…
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Orient & Commercial Bank uses IBM analytics to accelerate move into retail banking

Orient & Commercial Bank uses IBM analytics to accelerate move into retail banking

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Orient & Commercial Bank (OCB) announced it has selected IBM analytics as its core information management technologies to handle customer, business, and financial data as it transitions from a multifunction to a retail bank. The technologies will help the bank establish a customer-centric approach to retail banking and reach its goal of transforming into a top 10 leading Joint Stock bank in Vietnam by 2015. Growing demand from Vietnamese citizens for new banking products and services has created a challenge for the country's banking industry to keep up with growing volumes of data. OCB's acceleration into retail banking amplified this challenge, and the bank turned to IBM for help to capture, analyze, and capitalize on massive volumes of data. The bank chose IBM analytics over competing technologies to accommodate this growth and streamline…
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Loyalty Builders validate their leadership position in the emerging customer analytics market

Loyalty Builders validate their leadership position in the emerging customer analytics market

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Loyalty Builders, a pioneer in the booming field of customer analytics, today announces 125% revenue growth in Q1. “strong demand from midmarket and enterprise companies trying to analyze their big data to discover insights about their customers buying behavior. This data is a huge asset companies have to dramatically increase marketing results and revenue from their existing customers.” President/COO Dennis Erdle attributes this growth to “strong demand from midmarket and enterprise companies trying to analyze their big data to discover insights about their customers buying behavior. This data is a huge asset companies have to dramatically increase marketing results and revenue from their existing customers.” The continuing decline of response rates caused by over-saturated email campaigns and high printing costs has forced midmarket and enterprise companies to find a solution…
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Givex new turnkey wallet powers mobile gift and loyalty programs without special POS or handset hardware

Givex new turnkey wallet powers mobile gift and loyalty programs without special POS or handset hardware

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Businesses that have been restricted to card-based gift and loyalty programs because of their POS can now offer their customers Givex's new Mobile Loyalty Wallet, a convenient, customer-centric solution for secure mobile gift programs and rewards. It can be easily incorporated into a merchant's mobile app, increases program participation, gives customers a faster way to pay and uses Givex's SUN (Single Use Number) system to mask card numbers, thereby increasing security. Givex is a global technology company, powering next generation gift and loyalty programs for businesses in more than 50 countries worldwide. Givex's goal is to make adoption and mobile payment as easy as possible for both businesses and their customers. Other mobile payment technologies, such as NFC, are heavily dependent on phone and POS hardware. In contrast, a Givex merchant can…
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Badgeville launches Social Mechanics to drive engagement in real time

Badgeville launches Social Mechanics to drive engagement in real time

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Global gamification leader delivers Social Mechanics to drive engagement in real time across a company's web, mobile, and application touchpoints.  Badgeville, The Behavior Platform and global gamification leader, today announced the launch of Social Mechanics. The new offering allows world-class companies to apply the same dynamics that power popular social networks to drive similar user behaviors right where they belong – on top of their own websites and applications. Social Mechanics expands on Badgeville's Social Context offering, which launched last September. Social Mechanics creates a more engaging experience for users by making a company's digital touchpoints inherently more social and dynamic. Empowering customers and employees with the ability to follow relevant people, content, products, and data, Social Mechanics provides better context for how other users interact with their favorite websites and…
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Job satisfaction and loyalty waning: Fashion and retail professionals are ready to move

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24 Seven and Women's Wear Daily's 2012 Salary Survey Unveils A Disconnect Between Manager and Talent Priorities Digital Talent Still In Greatest Demand Within the Industry  Job satisfaction, a lack of employee loyalty and a strong emphasis on compensation are at the forefront of the job market in retail and fashion, according to 24 Seven's Sixth Annual Salary Survey. The survey, conducted in collaboration with Women's Wear Daily, queried more than 1,700 professionals across the U.S. in all sectors including design and technical development, sales and marketing, merchandising, product development, operations, e-commerce, wholesale and store level. "The fashion and retail job market is experiencing a period of disconnect, and talent is restless," said Celeste Gudas, CEO and Founder of 24 Seven, Inc. "As employees are becoming more and more willing to…
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15 Smart ways to retain your customers

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Whether you are a start-up or an established business, you certainly have customers who pay you. However, how to retain customers is a worry for everyone. Competition is huge and if you are unable to retain customers, your bottom line will be affected. Customer retention should be an enduring practice and mostly this becomes the key to long-term success of your business. Believe me, you are not the only one offering whatever you have to offer to your customers. For this reason I have outlined 15 ways that might help you retain your customers. Hope you find them useful. (more…)
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