What consumers really want
Launching a new product to market is often hit-and-miss. But researchers have developed a method that more accurately predicts the success of new products. For […]
Launching a new product to market is often hit-and-miss. But researchers have developed a method that more accurately predicts the success of new products. For […]
How much do you know about running and managing loyalty programs? Do you feel that your assessment of their effectiveness is based on complete data? In […]
Jason McClelland is joining the Shutterstock ‘s leadership team and Executive Committee as Chief Marketing Officer (CMO), and Christopher ‘Skip’ Wilson is joining as the […]
MasterCard is piloting the new Fable for Business offering, which creates a curated, premium book club experience created custom for organizations. In a remote and […]
One of Australia’s most accomplished creative directors with almost 30 years’ experience with some of the country’s top agencies and brands, will become the new […]
Coca-Cola unveiled its new global innovation platform, Coca-Cola Creations, along with its first limited-edition product, Coca-Cola Starlight. Coca-Cola Creations will take the iconic Coca-Cola trademark […]
Cathay Pacific Airways (USA) announces a partnership with Bilt Rewards, the first major loyalty program for renters to earn points on rent. Starting this spring, members […]
The time has come for 7-Eleven, Inc. to reveal the completed Model 711, and it is sure to exceed expectations! This one-of-a-kind vehicle has been transformed into […]
Mastercard announced the appointment of Stephanie Meltzer-Paul to lead Loyalty. She will oversee the continued growth and development of loyalty services—including benefits, rewards and platforms—for […]
Dotdigital launched ‘The future of cross-channel marketing’ report, covering trends and insights across four main areas: consumer psychology, brand awareness, the decision buying process and […]
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