Five marketing blogs to follow

Articles
Last week I dear friend asked me "Can you suggest five good marketing blogs". And I said, No Problem. Well, it took me about 3 days to send him five links. I follow quite a number of blogs and websites, but I wanted to send me a list which would be useful to him (considering he is managing a business and not a hard core marketer). This is the list which you might be interested as well; Duct Tape Marketing Duct Tape Marketing is one of my all time favourite  Duct Tape Marketing is updated on a daily basis. You will find content related to small business marketing topics. Mari Smith Mari Smith writes on a weekly basis on social media. Mainly covering Facebook, Google+, relationship marketing, and reputation management. Brian…
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Four tips to start writing right content for your business

Articles
Believe me, customers craft on the spot often unintentional judgment when they read the words on your website or in your e-newsletters. As a business owner of a SME it’s very important to maintain the interest of the right customers. Unambiguous and effective communication is the key to attracting more customers, so choose your words wisely. However, for some business professionals it can just be too hard and time consuming, and suddenly content becomes someone else’s responsibility. Many a times it is very important to sit down and write the content yourself. Here are four tips to get you started: (more…)
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Engage your customers with free information

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You might be thinking as how do I engage my customers on a regular basis. Well, engaging and getting them to be interested in your company product range can only be done if you soft sell your company. One of the ways to do this is to offer a free report on things like market trends, industry news, etc. This not only applies to big companies, but small businesses can also do this with ease. I believe all business can offer a report or article demonstrating how to choose something: a vacuum cleaner, a lawyer, a courier company, a wedding planner. One of the ways to produce a report is to get yourself interviewed. Please make sure you record the inerview and then get someone like a copywriter to transcribe…
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WEX and CashStar partner to provide eGift Card Services in Australia and New Zealand

WEX and CashStar partner to provide eGift Card Services in Australia and New Zealand

Articles
WEX Inc. a leading international provider of physical, digital and virtual corporate card payment solutions, today announced a strategic partnership with CashStar, a leading global digital gifting and incentives company, to offer eGift Card services in Australia and New Zealand. WEX is one of the largest gift card processors in the Australian and New Zealand markets, and this new platform adds to its capabilities customized for the region. "Gift giving has changed rapidly with technology and we have seen increasing demand for digital, or eGift Cards, across the retail sector as well as in corporate gifting, incentives and rewards," said Sonia Ciaglia, general manager, Prepaid Cards, Wright Express Australia. "Our partnership with CashStar allows us to provide our customers with the latest digital gifting capabilities in time for the upcoming holiday giving season, and our platform enables retailers to…
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Lowe’s selects Marise Kumar for senior strategy position

Lowe’s selects Marise Kumar for senior strategy position

Appointments
Lowe’s Companies, Inc. announced that Marise Kumar has joined the company as senior vice president of strategy and modeling. Kumar reports to Robert J. Gfeller, Customer Experience Design Executive. “We want to be trusted advisers for consumers at each step of their home improvement process, by helping deliver better experiences for them whenever and wherever they shop with Lowe’s” Kumar is responsible for identifying opportunities that will positively impact the customer experience. She will work closely with leaders in Customer Experience and across the organization to ensure these opportunities are practical, financially valid and create a compelling experience for customers across all channels. (more…)
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“Showrooming” by Consumers using mobile devices is transforming retail shopping

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New Survey Data from Aprimo Urges Greater Focus on Customer-driven Brand Experience New research by Aprimo®, a Teradata company, in collaboration with Forrester Research analyst Sucharita Mulupuru, found that one in five consumers is now “showrooming” – the practice of visiting retail stores to try products, but then checking a mobile device for the best price online. Of those consumers already showrooming, 33% say they ultimately used the information to buy elsewhere. The trend is only expected to continue growing, too, as 96% say they plan to use their smart phone to research prices the same way or more in the future. “This research confirms what many in the retail industry have suspected: Showrooming is here to stay,” said Sucharita Mulpuru, vice president and principal analyst for Forrester Research, who…
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Michael Birkin will join as Chief Marketing Officer at Acer

Michael Birkin will join as Chief Marketing Officer at Acer

News
Acer has recently recruited a new chief marketing officer (CMO), Michael Birkin, chairman of marketing service company, Red Peak, to assist the company to reconstruct and strengthen its marketing team as well as help plan a new strategy for promoting its brand. At the same time, Acer also invited Dell Taiwan's ex-director of R&D, Josephine Tan, to join its marketing team, according to sources from the upstream supply chain. The sources pointed out that the new CMO will be station in Taiwan starting December. Originally posted on The Inquisitr
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Indian temples embrace technology to attract pilgrims reports Renewed Vision

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With thousands of visitors to places like Tirumala Tirupati Devasthanam, Saibaba Sansthan, and Mata Vaishno Devi, it is often hard to accommodate every pilgrim wishing to experience the religious temples. So, the board managers of the temples have agreed to start using new IT databases for many activities including online booking, darshan, and accommodation. The project to implement the system was given to a company called “Cognizant” back in May of 2010. The project was to contain nearly 37 applications and so far, 15 are under way. According to sources, almost 1,500 pilgrims use the new system every day. With sometimes up to 40,000 people visiting the temples on the weekends, they hope that the online usage will steadily increase until it becomes almost a way of life for pilgrims…
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FiveStars adds Chris Luo, former Facebook & Google senior executive to its team

FiveStars adds Chris Luo, former Facebook & Google senior executive to its team

News
FiveStars, the customer loyalty network for local businesses, announced that seasoned technology veteran, Chris Luo, has joined as Vice President of Marketing. Luo was formerly Facebook's Global Head of Small and Medium Business Marketing. During his tenure at Facebook, Chris Luo built and ran the Global SMB Marketing team based in North America, Europe, Asia-Pacific, and Latin America. This team was responsible for all marketing activities driving SMB adoption of Facebook's business products, including Facebook Ads and Pages. Before joining Facebook, Luo led acquisition marketing at Google for their AdWords product across all of Asia-Pacific. Source: MarketWire
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Seven essential online engagement tips

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Feeling that you haven’t engaged this month with your customers? Don’t panic, online engagement can be your saviour. However, before diving head on into the world of online engagement, remember it comes with its own set of risks and being on your guard is a priority. Here are seven essential online engagement tips that will help you wade through the muddy waters and make your engagement meaningful.   Use a separate email account First things first, it is best if you create a new business email account for social media and online engagement. The reason behind this is that you will not be bombarded by mails and requests from customers expressing their concern/frustration on your regular work email account. Moreover, your work ID will be shielded from spam mails.  …
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