If you have a loyalty program you probably have different levels where members belong, this is the idea of recognition – Platinum customers get preferential treatment. I strongly believe that customers like this recognition and feel proud about their association. […]
I believe that in today’s world it’s very important to know what the main marketing segments are and where you have your skill set/s. The list below will help you identify your area of expertise. […]
The term “profitable customer” can sometimes be quite subjective. To simplify this I have outlined the top six elements that will enable you to decide who the profitable customer is. […]
GfK Custom Research North America has appointed former Harris Interactive consultant Howard Lax as Vice President of its Customer Loyalty subsidiary.
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It is no secret that measuring marketing ROI and effectiveness is important to access how your campaigns are going. But, the question really made me think as what should be the elements (you want to track) to make the marketing dashboard really effective. […]
Why don’t we have loyal customers? This is a serious question which every business comes across when the going get though. It so happens that your answers are right in front of you, but you need look at the situation with a different perspective. Building customer loyalty should be a well planned process. However, I have outlined few quick fixes which may help you build some kind of rapport with your customer base. […]
You don’t need a marketing consultant to tell you that the teenager market is a big market. I have outlined five key points to be considered while you are investing your marketing dollars for the teen market. Do keep in mind that quality marketing endeavours will require time, determination, and a good budget. […]
Deep customer knowledge is multifaceted and requires a multifaceted approach, the trick is to integrate various forms of customer reactions and comments (of various types), transactional data and some intuition. […]
If you are reducing the price for no good reason, please understand that price discounting will not build customer loyalty. People get suspicious when they want to buy something and they are offered a discount without much reason. […]
If you are focusing on customer engagement, then, mobile marketing provides the ability to achieve all of these goals. I have outlined some key benefits of using mobile marketing as a customer engagement tool. […]
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