Is Loyalty a type of customer behaviour?
Most businesses have already executed, or are at least thinking of executing, campaigns and initiatives which sow the seeds of loyalty. Over time this will help you to mould your customer behaviour. […]
Most businesses have already executed, or are at least thinking of executing, campaigns and initiatives which sow the seeds of loyalty. Over time this will help you to mould your customer behaviour. […]
Starbucks Corp has added social media entrepreneur Clara Shih to the coffee giant’s board of directors.
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Jeri Ward has been an employee of the automotive industry for over 20 years, but it was just recently that she was named the first-ever director of Customer Experience for Audi.
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Delta Air Lines named Tad Hutcheson vice president – Community and Public Affairs, where he will oversee the airline’s global strategy to enhance its leadership position in the communities it serves. […]
SOCIAL media platforms and concepts are all interdependent and can combine to change the way small and medium business create and harness customer loyalty.
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I am back from hibernation, lots to do before I feel in control again. Work, vacation, and toddler duties kept me in hibernation for the last 125 days… phew! Hope to keep the flow of material on this site going. […]
For me customer engagement is the making of a long term relationship between your brand and your customer, by constant flow of two way communications. In other words, it’s the actions you take for making a customer believe in your product/service; moving away from the transaction based approach to focus on building long term loyalty […]
There may have been several advances in the tactics used for marketing a product or a service. But none is as effective as the most ancient one – marketing by referral, which breaks all marketing barriers even in this advanced day and age. Wondering how? Referring from one person to another, without the involvement of advertisers, outside the arena of sales people, referrals recommendations can be quite convincing to potential customers. […]
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US Cellular has named Carter S. Elenz to the newly created position of executive vice president, sales and customer service. Alan D. Ferber, executive vice president of operations, has been appointed to a new role as executive vice president, chief strategy and brand officer. Both executives will report to Mary N. Dillon, president and CEO.
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